What Motivates Americans’ Financial Decision Making?

As a Financial Services communicator or marketer, you want to know how Americans think and act on the full range of their financial decisions.

Female Student Depositing Check Through PhoneHappy mature Couple in Meeting With Advisor

The Artemis Motivations Assessment Program™ (MAP) offers insights and practical tools to help marketing leaders develop communications that persuade their audiences to act. Our MAP webinars connect the dots from our original Motivation Research to your marketing communications program. If you missed our recent Financial Services webinars, She’s Not That Into You: What Women Value About Money & How They Make Financial Decisions (February 2015) or Americans’ Financial Decision-Making (December 2014), contact Anne Aldrich, Partner, to request webinar summaries.

Learn more about Motivation Research, MAP and our eBooks