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marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

If you’re charged with harnessing or changing audience perceptions and behavior, it’s vital to connect what you do, sell or believe with your target audiences’ needs and wants.

Artemis Strategy Group helps clients develop effective communications strategies built on sound research. Our Motivation Research approach enables our clients to make sense of how their audiences’ thoughts and emotions directly drive choices and behavior.

We work with a wide range of commercial, not-for-profit and public sector clients to help them develop compelling messaging, positioning and communications strategy.

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MAP Intro

artemis_map_manWe are excited to announce the next round of research in our MOTIVATIONS ASSESSMENT PROGRAM™ (MAP) series. Our research dives deep into what motivates decision-making in two critical aspects of people’s lives: health and finances.

The Artemis team has completed qualitative research, probing significant trends in consumer behavior and priorities, and will conclude the quantitative phase this spring.

We look forward to sharing MAP 2016 results in the next several months with clients and friends. To discuss this compelling research and its application to your communications and marketing goals, contact Anne Aldrich.

Latest from the blog

LATEST FROM THE BLOG

Trends Series: Health Information Overload

With the abundance of information out there, the “steps to a healthy life” can feel like Penrose stairs. Climbing an endless staircase is one way to get fit. But does it count if you aren’t wearing your Fitbit? Some view fitness trackers as fun ways to stay motivated while working toward exercise goals, even allowing for friendly competition. For others, including humorist David Sedaris, they can become an obsession. Quartz recently published a story about a woman, Kaila Prins, who overdid it during an office fitness challenge that used the Nike Plus app—and ended up with nerve damage. She had struggled with eating disorders, but now has a healthier relationship with […]

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Trends Series: America’s Financial Insecurity

A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m one of them.” He’s referring to a study done by the Federal Reserve Board in which it was found that 47% of Americans would have to borrow or sell something to come up with $400—if they could come up with that money at all. Gabler goes on to share his financial history and struggle, with […]

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