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marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

If you’re charged with harnessing or changing audience perceptions and behavior, it’s vital to connect what you do, sell or believe with your target audiences’ needs and wants.

Artemis Strategy Group helps clients develop effective communications strategies built on sound research. Our Motivation Research approach enables our clients to make sense of how their audiences’ thoughts and emotions directly drive choices and behavior.

We work with a wide range of commercial, not-for-profit and public sector clients to help them develop compelling messaging, positioning and communications strategy.



Americans and their money

Americans and Their Money

You can’t ignore money. Americans make many decisions daily, weekly, monthly and annually about money: how to get it, use it, learn about it and accumulate it.


In this first report on financial decision-making, we take a holistic look at how Americans think about their financial lives by focusing on the context of financial decisions. Understanding context — Americans’ mindsets about their financial circumstances and goals — is a crucial first step in illustrating the framework of financial decisions.

MAP Intro

Through our Motivations Assessment Program™ (MAP), Artemis Strategy Group examines the forces that motivate individual decisions. Click here to order Americans and Their Money and start the conversation about reaching your marketing and communications goals.

Latest from the blog


The Impact of Financial Anxiety

If you’re an NPR listener you may have heard Kai Ryssdal on Marketplace talking about Americans’ financial anxiety. Marketplace has been conducting a periodic survey of Americans for the last year to gauge their level of financial anxiety. They’ve also related their findings to how people feel about the election. In NPR fashion, they invite their audience to dig into their data. So that’s what we’ve done. Here’s what stands out to us: One-third of Americans (34%) feel financially secure, while four in 10 (39%) feel slightly secure and a quarter (26%) are not secure. One in five (22%) report that they frequently feel anxious about their financial situation and another two in […]

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Feeling Pretty Good…Except for the Pain in My Wallet

Initial findings from the 2016 Artemis Motivation Assessment Program (MAP) include the following on Americans’ health and financial wellbeing: Confidence about health far exceeds financial confidence Health and finance decisions both produce anxiety Most people strive for good health and financial wellbeing throughout their adult lives, the pair acting as two of life’s greatest motivators. Often, they are inextricably intertwined. Pundits through the centuries, from Virgil (“The greatest wealth is health”) to Ralph Waldo Emerson (“The first wealth is health”) to various modern day commentators (a recent favorite: “So many people spend their health gaining wealth, and then have to spend their wealth regaining their health”), have had something to […]

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