Artemis Strategy Group offers unique research and consulting approaches around what motivates behavior to help organizations make more thoughtful brand positioning, communications strategy and idea management decisions.
Recent News
- International colleagues Andrew Vincent and Helen Clark presented Research 2.0; Still Hearing the Consumers Voice, But is the Music Better? at the Worldwide Qualitative Conference in Barcelona in early May. If you are interested in the compelling debate about new online qualitative techniques please download a copy of their conference presentation: Research 2.0. Please get in touch if you want to know more or contribute to this debate: aaldrich@artemissg.com.
Perspectives
Sustainability is a sophisticated concept for integrating environmental, economic and social forces. Consumers will reward corporations that make good faith, focused commitments, but woe to those who procrastinate or who over-promise. In this issue of Perspectives Artemis partner Jon DeWitt and colleague Steve Lovett, co-founder of Phoenix Strategic Solutions, discuss lessons and imperatives for effective development and communication of Sustainability initiatives in organizations.
Case Studies
We have a new "case studies" section of our website. Check it out.