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marketing research focused on communications strategy

marketing research focused on communications strategy

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Since 2006, Artemis Strategy Group has helped clients develop effective communications strategies built on sound marketing research.

With our Motivation Research approach, organizations can make sense of what drives their target audiences’ choices and behavior and use research-based insights to create compelling messaging, positioning and communications strategies.

We work with a broad range of clients in the commercial, not-for-profit and public sectors and specialize in solutions for financial and health services organizations.

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NEWS

Current News: Ameriprise Financial Release

 

Ameriprise Financial Releases Results of Family Finance Study

New research by Ameriprise Financial, in partnership with Artemis Strategy Group, finds that most families in America feel confident about their financial future thanks to regular family conversations about money. Ameriprise also shares results about how family dynamics affect financial discussions and about planning the family legacy together. Read the full press release on Business Wire.

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EBOOKS

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money 

NEW! Our second eBook in the MAP series on financial decision-making focuses on generational differences. Financial services marketers and advocates will find ideas for reaching and speaking to people at each life stage. Download your copy.

Health and Happiness

Health and Happiness

NEW! Health and Happiness: A Purposeful Approachthe second eBook in our series on health decision-making, focuses on how Americans think about and take action related to their health.

This broad look at personal health decision-making offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies.

Contact Anne Aldrich, Partner, to learn how Motivation Research helps our clients reach their marketing and communications goals.

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Latest from the blog

LATEST FROM THE BLOG

America Saves Pledge Facilitates Saving

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and/or accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. Read the full press release and download the survey summary and data.

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