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marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

If you’re charged with harnessing or changing audience perceptions and behavior, it’s vital to connect what you do, sell or believe with your target audiences’ needs and wants.

Artemis Strategy Group helps clients develop effective communications strategies built on sound research. Our Motivation Research approach enables our clients to make sense of how their audiences’ thoughts and emotions directly drive choices and behavior.

We work with a wide range of commercial, not-for-profit and public sector clients to help them develop compelling messaging, positioning and communications strategy.



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MAP Intro

The MOTIVATIONS ASSESSMENT PROGRAM™ (MAP) applies the Artemis Motivation Research approach to probe deeply into the goals, actions, barriers and motivations associated with Americans’ individual health and financial decisions, as well as the interactions between health and financial decisions.

Measuring over 200 activities and attitudes through a large quantitative study (n=3041), we use this information to map the rational-to-emotional forces that underlie health and financial decision motivations.

Our most recent report, Seeking Stability in Changing Times, provides insights into the landscape of financial decisions that have audience, communications, product or policy implications. Contact Anne Aldrich, Partner, to order your copy and start the conversation.

Latest from the blog


Feeling Pretty Good…Except for the Pain in My Wallet

Initial findings from the 2016 Artemis Motivation Assessment Program (MAP) include the following on Americans’ health and financial wellbeing: Confidence about health far exceeds financial confidence Health and finance decisions both produce anxiety Most people strive for good health and financial wellbeing throughout their adult lives, the pair acting as two of life’s greatest motivators. Often, they are inextricably intertwined. Pundits through the centuries, from Virgil (“The greatest wealth is health”) to Ralph Waldo Emerson (“The first wealth is health”) to various modern day commentators (a recent favorite: “So many people spend their health gaining wealth, and then have to spend their wealth regaining their health”), have had something to […]

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Trends Series: Health Information Overload

With the abundance of information out there, the “steps to a healthy life” can feel like Penrose stairs. Climbing an endless staircase is one way to get fit. But does it count if you aren’t wearing your Fitbit? Some view fitness trackers as fun ways to stay motivated while working toward exercise goals, even allowing for friendly competition. For others, including humorist David Sedaris, they can become an obsession. Quartz recently published a story about a woman, Kaila Prins, who overdid it during an office fitness challenge that used the Nike Plus app—and ended up with nerve damage. She had struggled with eating disorders, but now has a healthier relationship with […]

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