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marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

If you’re charged with harnessing or changing audience perceptions and behavior, it’s vital to connect what you do, sell or believe with your target audiences’ needs and wants.

Artemis Strategy Group helps clients develop effective communications strategies built on sound research. Our Motivation Research approach enables our clients to make sense of how their audiences’ thoughts and emotions directly drive choices and behavior.

We work with a wide range of commercial, not-for-profit and public sector clients to help them develop compelling messaging, positioning and communications strategy.

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MAP Intro

artemis_map_manWe are excited to announce the next round of research in our MOTIVATIONS ASSESSMENT PROGRAM™ (MAP) series. Our research dives deep into what motivates decision-making in two critical aspects of people’s lives: health and finances.

The Artemis team has completed qualitative research, probing significant trends in consumer behavior and priorities, and will conclude the quantitative phase this spring.

We look forward to sharing MAP 2016 results in the next several months with clients and friends. To discuss this compelling research and its application to your communications and marketing goals, contact Anne Aldrich.

Latest from the blog

LATEST FROM THE BLOG

Trends Series: Navigating Our Connected Society

In the Netflix original series “Unbreakable Kimmy Schmidt”, the main character is creating a new life for herself in New York City after having been kidnapped and held underground for 15 years by Reverend Richard Wayne Gary Wayne. Many of the show’s laughable moments come from both Kimmy’s use of outdated slang and her fumbling way of adapting to recent technological advances. For example, early on in the season Kimmy’s employer doesn’t know her past as one of the “mole women from Indiana”, and she wants to keep it that way. When a coworker asks where she’s from, she says Ohio. When he asks her where in Ohio, she stumbles, […]

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Staying in Touch With Consumer Behavior

Members of our team recently sat down and spoke with two diverse groups of consumers about trends that are having the most influence in their health and financial lives. We often conduct these types of focus groups to further our clients’ understanding about consumer behavior in order to advance their product development and communications goals. This time, however, we weren’t trying to help a client design a product or come up with any particular messaging to sell that product. Rather, we thought it important to pause and have a round-table discussion with consumers in order to understand how they are feeling about, and relating to, our complex world. The context […]

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