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marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

If you’re charged with harnessing or changing audience perceptions and behavior, it’s vital to connect what you do, sell or believe with your target audiences’ needs and wants.

Artemis Strategy Group helps clients develop effective communications strategies built on sound research. Our Motivation Research approach enables our clients to make sense of how their audiences’ thoughts and emotions directly drive choices and behavior.

We work with a wide range of commercial, not-for-profit and public sector clients to help them develop compelling messaging, positioning and communications strategy.

That is how you make sense to them. We can help you do that.

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If you missed our Associations webinar, Signs Your Industry Needs to Start—or Re-Start—A Campaign, or our Financial Services webinar, She’s Not That Into You: What Women Value About Money and How They Make Financial Decisions, click here for the webinar summaries.
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E-book: Healthful is the New Healthy

A new Artemis Strategy Group survey of 1,500 Americans reveals a new health-related trend. Americans are participating in multiple healthy activities to create a more holistic lifestyle we call “healthfulness.” Learn about the personal values underlying healthfulness motivations and how you might apply these insights. Click here for our latest e-book.

Latest from the blog


American Dream: The Good News and the Bad News

This is a continuation of notes from the Federal Reserve’s 2015 Economic Mobility conference, a gathering that brings together thinkers from around the country who are focused on understanding the forces impacting the economic health of Americans. This conference was built strongly around an assessment of how the American Dream concept has been challenged, and what that means for the future of our culture. The term “American Dream” became part of public conversation when James Truslow Adams used it in his 1931 book The Epic of America—though Walter Lippmann was arguably the first to use the phrase years earlier. It was the promise that a higher material standard of living […]

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Using Motivation Research To Build a Winning Communications Campaign [repost from frank talk]

This article was originally written for frank talk, a blog run by University of Florida’s College of Journalism and Communications. Read the original post here. When your goal is to change the way that people think and behave, it’s important to really understand what motivates them. What separates a run-of-the-mill communications campaign from one that has the power to motivate people to take action? Well, lots of things. But one critical element is research, which can make a good campaign great and show you exactly where to aim your campaign for its big launch. For good research, you have to ask the right questions, and based on our years of […]

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