Positioning an Idea
The fourth article of our Motivation Research series further elucidates the topics of persuasion and effective message-building for public and private communications programs. Read about What Makes Advocacy Unique and The Persuasion Imperative. To read more, click here.
Motivation Research is a uniquely powerful tool to help organizations develop persuasive positioning platforms for their brands. The core reason is that Motivation Research uncovers both the rational and the emotional elements of decision-making of important constituencies.
Motivation research fosters deep understanding of an audience’s approach to specific decisions and is fueled by means-end theory. It helps leaders build persuasive messages that stimulate action.