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marketing research focused on communications strategy

marketing research focused on communications strategy

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Since 2006, Artemis Strategy Group has helped clients develop effective communications strategies built on sound marketing research.

With our Motivation Research approach, organizations can make sense of what drives their target audiences’ choices and behavior and use research-based insights to create compelling messaging, positioning and communications strategies.

We work with a broad range of clients in the commercial, not-for-profit and public sectors and specialize in solutions for financial and health services organizations.

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NEWS

Current News: Anne’s May Presentations, PNC Spring 2017 Economic Outlook …

Partner Anne Aldrich Presents at Card Forum and University of Maryland

Partner Anne Aldrich, in collaboration with Artemis' business partner Kimberly Gartner and David Hill from NetSpend, spoke at the 2017 Card Forum in Austin. Their presentation "Navigating the Financial Services Landscape: Using Information on How Americans Make Decisions to Inform Product Innovation" focused on the results of Artemis' recent MAP research—and its applications. Card Forum logo Anne will also be speaking at this month's University of Maryland Personal Finance Seminar for Professionals. Her May 18 talk “What makes your clients tick” will include lessons learned from America Saves.

PNC Releases Spring 2017 Economic Outlook Results

Artemis client PNC has been doing a biannual survey of small- and medium-sized business owners for 15 years. In the survey that we conducted for them this spring, we found that "Business owners are more optimistic about the U.S. economy and their own businesses than they have ever been" in those 15 years of research. Read more here. PNC logo

Fidelity Charitable Publishes Women and Giving Report

Another Artemis client, Fidelity Charitable, has released insights about the impact of gender and generation on philanthropy. Their digital report includes guides to better giving for Millenial and Baby Boomer women, a beautiful infographic comparing the generations' giving behaviors, case studies, and a PDF of the entire report. Fidelity Charitable logo

Eaton Vance Announces Results of Quarterly ATOMIX Survey

We've been working with Eaton Vance to conduct their Advisor Top-of-Mind Index (ATOMIX) survey since 2013. They just released their results for Q2 2017, finding that, among other things, financial advisors are increasingly focused on generating income. Eaton Vance logo

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EBOOKS

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money 

NEW! Our second eBook in the MAP series on financial decision-making focuses on generational differences. Financial services marketers and advocates will find ideas for reaching and speaking to people at each life stage. Download your copy.

Health and Happiness

Health and Happiness

NEW! Health and Happiness: A Purposeful Approachthe second eBook in our series on health decision-making, focuses on how Americans think about and take action related to their health.

This broad look at personal health decision-making offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies.

Contact Anne Aldrich, Partner, to learn how Motivation Research helps our clients reach their marketing and communications goals.

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Latest from the blog

LATEST FROM THE BLOG

Americans’ Financial Confidence Boosted Over Last Year; Anxiety Remains Stubbornly Strong Presence

We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial confidence and anxiety: Financial satisfaction and confidence managing one’s financial situation both increased since last year Different patterns of change by age: Gen X continues to struggle Those deeply dissatisfied and anxious about finances not significantly changed Nearly half the population remains focused on recovering or stabilizing finances Americans feel better about their personal finances today than they did a year ago, and they’re more confident about the future. Just over half of Americans express moderate to high satisfaction (53%) with their current financial situation, little changed from 51% a […]

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