Our New Ebook

Healthful Is the New Healthy: New Research for Marketing and Communications Strategists

Our MOTIVATIONS ASSESSMENT PROGRAMTM (MAP) health survey results have implications for health communicators and marketers. Learn about the personal values underlying healthfulness motivations and how you might apply these insights.

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The Motivations Assessment Program™ (MAP) is an initiative based on our proprietary, primary research to develop insights and practical tools that help marketing leaders develop communications that persuade their audiences to act. Learn more about Motivation Research.