What Motivates Americans’ Financial Decision-Making?

Financial communicators and marketers want to know how Americans think and act on the full range of their financial decisions.


The Artemis Motivations Assessment Program™(MAP) is an initiative to develop insights and practical tools to help marketing leaders in public and private roles develop communications that persuade their audiences to act.

For a summary of our recent MAP webinar, Americans’ Financial Decision-Making, contact Anne Aldrich, Partner.

Learn more about Motivation Research at Artemis Strategy Group.