Healthful Is the New Healthy: New Research for Marketing and Communications Strategists

Register Here for our free webinar on Tuesday, Sept. 23 @ 2-3 pm EDT

Our new MAP™ survey of 1,500 Americans reveals a new health-related trend. Americans are participating in multiple healthy activities to create a more holistic lifestyle we call “healthfulness.” Learn about the personal values underlying healthfulness motivations and how you might apply these insights.


The Motivations Assessment Program (MAP)™ is an initiative based on our proprietary, primary research to develop insights and practical tools that help marketing leaders develop communications that persuade their audiences to act. Learn more about Motivation Research.