Tailgate Season & Innovative Marketing
Posted on October 11, 2012 by Anne Aldrich, Partner
Football is a great excuse for a party, and attending a tailgate on beautiful fall days is as natural and wonderful as biting into a crisp fall apple.
At a recent Michigan State University game our tailgate was in full swing on a gorgeous September day. A couple of dozen people hung around on the grass next to a full parking lot eating, drinking, catching up and completely enjoying the day.
A young man asked to borrow our cooler so he could stand on it and reach up to a street sign close to where we had settled. “I’ll give you some free Red Bull if you let me use it for a couple of minutes,” he grinned.
He dragged the cooler to the yellow cross-walk sign and taped a can of Red Bull and a pair of wings to the figure on the sign. He hauled our cooler back to the group, threw a few Red Bulls to the young guys at the tailgate and went on his way.
It was a great example of innovative marketing. What better place to demonstrate that your brand brings energy and fun to the get-together?
And the young men at the tailgate were happy to have the Red Bull to go with their Jagermeister.
Tags: branding using symbols, differentiation, football marketing, football tailgates, innovative marketing, Red Bull marketing, symbolism, tailgate marketing, viral marketing, word of mouth marketing