Our Motivation Research continually reinforces an important lesson: People often know they should make a change. They just don’t want to be TOLD they should change.
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Two recent events involving inexplicable violence offer a glimpse at the complexity of motivations in (potentially emotional) personal and collective decisions.
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Our consumer society is changing the way it allocates responsibility in a variety of realms. The proportion of Americans covered by a defined benefits plan has declined, and most need to take more personal responsibility for setting aside retirement savings.
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In this pair of observational case studies, it is conveyed that, while college students are health conscious, they have nutritional habits that vary from day-to-day and beverage-to-beverage.
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Some technological capabilities are introduced more because someone created them than because they fulfill a specific need. As computer and mobile capabilities become even more commonplace, which capabilities will work best for the unique needs of people in different segments of society?
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