This article was originally written for frank talk, a blog run by University of Florida’s College of Journalism and Communications. Read the original post here. When your goal is to change the way that people think and behave, it’s important to really understand what motivates them. What separates a run-of-the-mill communications campaign from one that […]
New research provides ideas on how to help Americans do the right kind of saving.
The short answer: Yes. If you want to know why and how, keep reading. Industries need to manage their reputations just as individual companies do. The need can come about as a reaction to a challenge or to maximize market opportunities. Regardless of the current climate and challenge or opportunity at hand, the “licenses to […]
Most marketers want to earn trust, engage with market influencers, build credibility, raise awareness of their company or brand, and expand their market. Effective thought leadership programs help you do all these things, and primary research is a great foundation upon which to build a program. A partner organization that we admire, HNW Inc., conducts […]
The Federal Reserve Bank conducts a bi-annual community development conference. At this year’s event, it was noted that America is dividing increasingly into two broad population groups: “Thrivers” and “Strugglers”.
What women value about money and how they make financial decisions is both similar to and different from men. This is a brief explanation of the differences–and why they matter.