American Dream: The Good News and the Bad News

This is a continuation of notes from the Federal Reserve’s 2015 Economic Mobility conference, a gathering that brings together thinkers from around the country who are focused on understanding the forces impacting the economic health of Americans. This conference was built strongly around an assessment of how the American Dream concept has been challenged, and […]

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Using Motivation Research To Build a Winning Communications Campaign [repost from frank talk]

This article was originally written for frank talk, a blog run by University of Florida’s College of Journalism and Communications. Read the original post here. When your goal is to change the way that people think and behave, it’s important to really understand what motivates them. What separates a run-of-the-mill communications campaign from one that […]

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Thinking about Thought Leadership

Most marketers want to earn trust, engage with market influencers, build credibility, raise awareness of their company or brand, and expand their market. Effective thought leadership programs help you do all these things, and primary research is a great foundation upon which to build a program. A partner organization that we admire, HNW Inc., conducts […]

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