Facts and figures stimulate the rational side of one’s brain and are essential to support any decision or strategy, but rarely spark passion, motivate behavior or induce loyalty in the face of barriers. Motivation comes from connecting the rational to the emotional in service to a complete pathway of thinking and feeling.

Read More

Does marketing research lend itself to poetry? Not usually, but a Robert Burns poem penned in 1786 does a surprisingly good job of encapsulating the value of measuring the views of external audiences.

Read More

Partner Dave Richardson explains why myRA–the new savings account that President Obama announced during this year’s State of the Union speech–was built to make it easy for starter savers to set aside a small amount of money at a time in a safe place.

Read More