CONSUMER PACKAGED GOODS

• Finding the Magic of Summer. A major beer manufacturer required in-depth market research related to summer shopping and consumption habits in order to build more effective programs and campaigns. We used multiphase motivation research approaches in several markets with varied, rigorous, qualitative research techniques to gain insight. Our study informed decisions about brand positioning and advertising, in-store signage and displays, and high-profile cross-merchandising programs to enhance name recognition and sales.
• New Life for an Old Brand. A Fortune 500 corporation wanted to enliven a longtime food brand. We used motivation research to develop a more powerful messaging strategy that both capitalizes on this brand’s name recognition and appeals to a new, broader group of consumers.
• The Best for Technology Customers. A leader in consumer electronics wanted to better understand technology consumers’ goals and expectations in order to maximize store positioning and customer experience. We provided extensive audience motivation research that guided new positioning, more targeted communications strategy and changes in the product portfolio, store layout and customer processes related to shopping, delivery and installation. All of these factors improve overall consumer experience and enhance corporate image.