INDUSTRY ASSOCIATIONS

• A Threatening Groundswell. An industry association turned to us when growing negative public opinion threatened the distribution of one of its core products. Artemis combined state-of-the-art web analysis and motivation-based research techniques to more fully understand the target consumer and specifically diagnose the threat. We helped our client refine its messaging strategy to counterbalance misperceptions and appeal across broader consumer segments. Our strategic recommendations helped the industry soundly position both its products and itself in a sensitive situation.

• Identifying New Opportunities for a Mature Product Category. An iconic consumer product industry aimed to inject new life into its brand. Our team analyzed audience motivation using our powerful brand architecture approach to uncover key strengths of the existing marketing campaigns and to pinpoint additional opportunities for growth. Our recommendations led to an updated communications strategy and effective new tactics for capitalizing on its well-respected and easily identifiable product symbols and taglines.