Perspectives
We devote this section to comment on trends and issues that we feel strongly about and that often intersect with our work. One primary example is the continuing impact of Baby Boomers, especially in the financial and health realms, and the policy responses to the challenges they highlight. Others include the continuing globalization of business and policy, as well as the growing importance of sustainability efforts. We hope these pieces stimulate your own thinking and we encourage conversation about them.
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March 2008: Sustainability: The New Green
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Sustainability is a sophisticated concept for integrating environmental, economic and social forces. Consumers will reward corporations and industries that make good faith, focused commitments, but woe to those who procrastinate or who over-promise. In this issue of Perspectives, Artemis partner Jon DeWitt and colleague Steve Lovett, co-founder of Phoenix Strategic Solutions, discuss lessons and imperatives for effective development and communication of Sustainability initiatives in organizations.
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January 2008: Speaking to the Heart
Any organization with a product or service wants to find the triggers that establish a strong emotional bond with their constituents. But how? This issue of Perspectives describes a process - the means-end approach - to gain such insights, using a case study from an industry we all know and sometimes love: hotels. If it piques your interest, ask us about the version with the rational-emotional decision maps, and how this approach can be used to develop communications, product and service strategies.
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October 2007: Transforming Innovation
Opportunities for innovation are being found throughout all the processes of organizations including production, distribution, service, communications and relationships. This issue of Perspectives focuses on a way of thinking and a related process designed to spur transformational innovation. We highlight our colleague Erich Joachimsthaler, CEO of VivaldiPartners, whose recent book Hidden in Plain Sight: how to find and execute your company's next big growth strategy presents the "demand-first" model for driving innovation.
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August 2007: Making Sense of Word of Mouth: The Impact and Measurement of Online Consumer Generated Media
This issue of Perspectives examines the unique characteristics of WoM and discusses ways in which we can intelligently integrate this data with other sources of consumer feedback.
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June 2007: Younger People and Retirement: It's a Different World
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March 2007: Strengthening Capital Markets by Building Public Trust
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February 2007: The Challenge for Chinese Businesses in the U.S. - A Conversation with Vince Breglio
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January 2007: The Importance of Context in Developing a Brand Positioning
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December 2006: Competing Forces of Wellness and Obesity Present Opportunity for Innovation
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November 2006: Retirement in the 21st Century