Health and Happiness: A Purposeful Approach

This second eBook in our MAP series on health decision making focuses on how Americans think about and take action related to their health.

It offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies.

Based on a large quantitative study (n=3041) and in-depth qualitative research, this report reveals the rational-to-emotional forces that underlie health decision motivations and offers practical insights.

Health and Happiness follows our first eBook, Healthful Is the New Healthy.


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