Communications
It seems obvious that aligning product/service messaging with brand strategy is critically important. Less obvious is how best to incorporate the right rational characteristics with the right emotional benefits to demonstrate that your brand (whether product, company, idea or person) understands what motivates people to make choices within specific decision contexts and behave in certain ways.
Our means-end framework for defining and interpreting motivations positions us to develop, assess and optimize the most compelling message strategies in both the short and long term. Our services reflect the importance of working closely with communications agencies to help them build leverageable messages.
Knowledge and Ideas
- Communications Activation Workshops: internal strategy-based consensus and focus
Research and Insights
- Message Driver Research: Prioritizing of messages
Strategy and Implementation
- Communications Assessment: Qualitative/quantitative message assessment and refinement
- Communications Mix Assessment: Assessment of impact of different forms of communication.