Innovation
Innovation is not the exclusive domain of a limited set of industries, and it can occur in any part of an organization. It can involve product, process, service, even how an organization communicates about itself.
Most organizations have some structure for thinking about innovation but the very concept argues against being too formal. Leading organizations also find that they need to approach different types of innovation with entirely different procedures. Incremental growth strategies benefit from more consistent, often decentralized innovation processes that build on existing brand building protocols, while large, potentially disruptive innovations call for approaches that reflect that thrust.
Because innovation is the process of filling unmet (or unrecognized) needs among important segments of people, we believe that people's motivations within specific decision contexts should drive your innovation, rather than something retrofitted to an internally sourced idea.
As with brand questions, our core service is to build landscape assessment platforms, whether based on existing research or developed through our own motivation-based research methods, with processes to aid strategy applications.
Successful innovation also requires a sound and common base of knowledge, creative ideation processes, and interactive strategy development and assessment. Our innovation oriented services include tools such as our Accelerator technology aided group ideation, strategy formulation and consensus building process.
And, as with brand programs, motivation is a process that requires management and collaboration among several groups. Particularly if you are gearing for a major growth initiative, we will likely recommend a program that combines our capabilities with the expertise of our partner brand and innovation consultancy, VivaldiPartners (www.VivaldiPartners.com).