Anne Aldrich

Anne is a specialist in communications strategy research, with particular skill in developing studies intended for public release. Anne has been the primary strategic contact and leader of award winning teams for client programs that span the financial services and consumer packaged goods industries. Prior to founding Artemis, Anne was Senior Vice President at Harris Interactive and led a highly successful new Financial Services Industry Research Group. Anne was previously a Senior Vice President of WirthlinWorldwide, leading the company's Midwest business groups and the company's Financial Services Consultancy.

In addition to her work in communications research Anne is a commentator on financial service and consumer issues. She is an expert on retirement issues and has led global research programs on this and related topics for major providers across the financial sector. She conceived The Harris Interactive WSJ Personal Finance Poll and has reported on a variety of consumer financial trends. Anne gained some of her financial services experience prior to joining WirthlinWorldwide in 1996 by leading the primary research function for Old Kent Financial Corporation (now Fifth Third). Prior to her banking experience she was co-owner of a small market research firm after starting her career at Fort Wayne Newspapers where she managed research for the editorial, advertising and circulation functions of the newspaper. Anne has a BA from Indiana University.