Partners
You hear a lot about "seamless coordination." It's hard to achieve.
Artemis Strategy Group can handle most assignments well with our own in-house resources. But we believe in the power of specialists and smart collaborators who know how to work together to make a better product. As the assignment merits, we draw from a network of partners who share a common intellectual heritage and who have years of experience working together.
Global assignments are among the easier ones to illustrate the power of this statement. We pack a lot of global experience in our own resumes. But on global assignments we always have believed in the power of regional and cultural knowledge. If we are going to work on an assignment in Asia or that involves Asian companies or culture, we like to tap the knowledge of our colleague Vince Breglio. Vince is a Mandarin-speaking expert on China and Asia with significant in-country experience as the head of WirthlinWorldwide's Asian operations who has worked for major corporations and political leaders in the region.
The same approach applies in other parts of the world. One of our UK-based colleagues, Marian Sudbury, (www.insync-co.com) not only brings innovative approaches to qualitative research but also brings her extensive experience with research across Europe and the Mideast.
The role of our external partners is slightly different in the States. It can range from giving us extra horsepower on a qualitative research assignment, to unique analytic approaches, to sophisticated ideation and strategy building help, to having unique technical capabilities. The technology component provides an important underpinning across most of our assignments, and we are made more confident with the support of Hakan Atak (www.Exasense.com) former WirthlinWorldwide IT/Operations head.
This is not a network of second-stringers and support staff. The common denominators are that each member of this network is a principal who heads his or her own business and who is used to leading research and consulting assignments, and that these are consultants who have worked with one another within the same powerful corporate culture for years.