marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



The Motivations Assessment ProgramTM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

The Quest for (Financial) </br>Peace of Mind

The Quest for (Financial)
Peace of Mind


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:


Cover Your M.U.G. with an Annuity, Alliance for Lifetime Income

Our client, the Alliance for Lifetime Income, recently announced a new retirement planning tool. The M.U.G. approach to protecting your income helps you think about retirement income planning relative to your expenses. Learn more.

Cover your M.U.G. with the Alliance for Lifetime Income

Investors’ Beliefs on How Election Cycle Will Impact Retirement Plans, Global Atlantic Study

In our recent study for client Global Atlantic, we asked investors how they expect the 2020 election cycle to impact their retirement plans. Here’s what they said.

Actions investors have taken and plan to take in the next 12 months


The Pain Points of Business Travel, CWT Study

In our recent study for client CWT, respondents said that homelife deterioration and putting pressure on colleagues are the two biggest pain points of business travel. Learn more.

The pain points of business travel: an infographic from CWT




Digital Health: Supply and Demand

The Consumer Technology Association’s annual Consumer Electronics Show (CES 2020) spotlights the development path of new technologies aimed at making our living experience more fulfilling, exciting and sometimes safer. To that last point, digital health devices and wearables again were among the most active sectors at the show.