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Partner with a pathfinder.

Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

MOTIVATION RESEARCH

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APPROACH

EBOOKS

Our complimentary eBooks and webinar summaries were created with marketing and communications leaders in mind as part of our Motivations Assessment Program (MAP™). They provide insights into health and financial decisions that have audience, communications, product or policy implications. Review our offerings and request downloads below.

Americans and Their Money

In this report on financial decision-making, we analyze the results of primary research that focused on the context of Americans' financial decision making to take a holistic look at how Americans think about their financial lives.

Brand Strategy Research eBook

This free ebook is about brand strategy research and provides tips for brand positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s aimed at corporate marketing and communication strategists, and the researchers who support them.

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

In this report, we examine how Americans’ financial outlook and well-being vary as a function of age and life stage. We also provide ideas for financial marketers and advocates looking to reach and speak to different generations.

Health and Happiness: A Purposeful Approach

In this second report on health decision-making, we focus on how Americans think about and take action related to their health. It offers a useful strategic starting point for those engaged in influencing specific health decisions and improving Americans’ health.

Healthful Is the New Healthy

The results from our primary marketing research have implications for health communicators and marketers. Find out why the personal values–health behavior connection is important for persuading your audience to act.

NEWS

Financial Attitudes and Behaviors Are Shifting, According to Ameriprise Modern Money Study

The Ameriprise Modern Money study, a recently released study that we conducted, finds that financial attitudes and behaviors are shifting. Overall, investors feel financially confident, but worry about the next generation in their family. Learn more.

New Case Study: Public Communications Campaign Research on Bicycling

For this public communications campaign research case study, we worked with partner Neimand Collaborative to help PeopleForBikes — an industry coalition of bicycling supporters and retailers, as well as a charitable foundation — build a common value proposition around the wider concept of mobility. The goal was to build a campaign that bike enthusiasts advocates and the wider non-biking public could rally around. Learn more.

LATEST FROM THE BLOG

Engaging Women in Their Financial Lives

By Anne Aldrich, Partner on 18 February, 2019 in Making Sense

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, women have more financial opportunities than they’ve had in the history of our country. But there are still gaps between women's financial inclusion and security and that of men.