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Partner with a pathfinder.

Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

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EBOOKS

Our complimentary eBooks and webinar summaries were created with marketing and communications leaders in mind as part of our Motivations Assessment Program (MAP™). They provide insights into health and financial decisions that have audience, communications, product or policy implications. Review our offerings and request downloads below.

Americans and Their Money

In this report on financial decision-making, we analyze the results of primary research that focused on the context of Americans' financial decision making to take a holistic look at how Americans think about their financial lives.

Brand Strategy Research eBook

This free ebook is about brand strategy research and provides tips for brand positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s aimed at corporate marketing and communication strategists, and the researchers who support them.

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

In this report, we examine how Americans’ financial outlook and well-being vary as a function of age and life stage. We also provide ideas for financial marketers and advocates looking to reach and speak to different generations.

Health and Happiness: A Purposeful Approach

In this second report on health decision-making, we focus on how Americans think about and take action related to their health. It offers a useful strategic starting point for those engaged in influencing specific health decisions and improving Americans’ health.

Healthful Is the New Healthy

The results from our primary marketing research have implications for health communicators and marketers. Find out why the personal values–health behavior connection is important for persuading your audience to act.

NEWS

Fall 2018 Financial Advisor Perspectives, Eaton Vance

For our client Eaton Vance‘s Advisor Top-of-Mind Index (ATOMIX), we asked over 600 financial advisors about the real-world challenges facing their clients, businesses and the markets right now. Top focuses include generating income for clients and Responsible Investing. Learn more.

Family Giving Traditions, Fidelity Charitable Study

Fidelity Charitable is putting the giving in Thanksgiving with a new report on family giving traditions. From our survey of 3,000 respondents, we found that strong giving traditions matter, giving traditions are associated with greater happiness, kids are inspired by their parents and families are talking more about giving. Learn more.

Retirement Income Protection & Looming Crisis, Alliance for Lifetime Income

Many Americans do not have protected retirement income. The Alliance for Lifetime Income recently published results of their inaugural Protected Lifetime Income Index. The findings, from research conducted by Artemis and our partners, highlight the urgent need for Americans to secure reliable lifetime income for retirement. Learn more.

LATEST FROM THE BLOG

Behavioral Economics and Motivation Research: Good Companions

By Dave Richardson, Partner on 23 October, 2018 in Making Sense

Behavioral economics and our Motivation Research approach are good companions. The approaches have similarities and differences; importantly, both value context in decision-making.