Banner: make sense.

marketing research focused on communications strategy

marketing research focused on communications strategy

If you’re charged with…

Since 2006, Artemis Strategy Group has helped clients develop effective communications strategies built on sound marketing research.

With our Motivation Research approach, organizations can make sense of what drives their target audiences’ choices and behavior and use research-based insights to create compelling messaging, positioning and communications strategies.

We work with a broad range of clients in the commercial, not-for-profit and public sectors and specialize in solutions for financial and health services organizations.



Current News: Anne’s May Presentations, PNC Spring 2017 Economic Outlook …

Fidelity Charitable Publishes Women and Giving Report

Artemis client Fidelity Charitable has released insights about the impact of gender and generation on philanthropy. Their digital report includes guides to better giving for Millenial and Baby Boomer women, a beautiful infographic comparing the generations' giving behaviors, case studies and a PDF of the entire report.   Fidelity Charitable logo  



From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money 

NEW! Our second eBook in the MAP series on financial decision-making focuses on generational differences. Financial services marketers and advocates will find ideas for reaching and speaking to people at each life stage. Download your copy.

Health and Happiness

Health and Happiness

NEW! Health and Happiness: A Purposeful Approachthe second eBook in our series on health decision-making, focuses on how Americans think about and take action related to their health.

This broad look at personal health decision-making offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies.

Contact Anne Aldrich, Partner, to learn how Motivation Research helps our clients reach their marketing and communications goals.

MAP Intro

Latest from the blog


Retirement Savings Responsibility: The Case of myRA

In July the U.S. Treasury announced the cancellation of myRA (my Retirement Account), a starter-retirement-savings product they launched in 2015 to help people without access to employer-sponsored retirement plans. The Treasury developed this product, under the Savings Bond authority of the government, in recognition of the growing retirement-savings crisis in the United States. It built on the idea that people whose employers offer a plan to encourage savings are much more likely to take the initiative to save than if they’re left to their own initiative, and the recognition that many employed people don’t have that option. myRA focused on less-experienced savers with features that emphasized safety, simplicity and accessibility […]

Continue Reading 0