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NEW MOTIVATION RESEARCH
The Motivations Assessment ProgramTM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.
Health and Finances: Americans’ Views on Government Priorities
Becoming Healthy, Wealthy and Wise. Can an App Do All That?
The Quest for (Financial) Peace of Mind
Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:
Our recent survey for the Alliance for Lifetime Income (ALI) found that older Americans are looking to reduce retirement risk due to the COVID-19 pandemic. This nationwide survey focused on issues facing Americans approaching or in retirement. It was conducted online from April 13 to 20, 2020, among 1,231 adults ages 56 to 75 who are employed or retired, all with a minimum of $100,00 in assets. This shift in risk tolerance is already driving long-term changes in retirement investing behavior. Here are some of the key takeaways from this study.
Our client the Alliance for Lifetime Income (ALI) recently published results from a nationwide survey of people in their prime retirement years – ages 61 to 65 – to better understand the questions, lessons and surprises that arise for so many as they approach the end of their career. This survey was conducted during a period of massive upheaval and market volatility (March 6-16) from the initial impact of the coronavirus and resulting economic uncertainty. It therefore provided useful insights into how Americans at this age respond to heightened uncertainty and think about the timing of their own retirement. Check out some key takeaways.
Our client Fidelity Charitable recently published results from a survey of philanthropic individuals to see how they’re thinking about philanthropy in response to the COVID-19 pandemic and how the situation could affect their giving and volunteering behaviors. Here’s a brief summary.
Americans’ priorities and behaviors already are changing as a result of the COVID-19 pandemic. Many of these changes will continue and be long-lasting. The challenge for any forward-looking enterprise hoping to adapt properly is to begin developing a sense of what is most likely to happen.
While the pandemic and the response to it are unique in several ways, there are lessons to be learned from prior shocks to the system. Over the last decade, Artemis Strategy Group has studied how consumer behaviors and values have evolved and been influenced by the Great Recession of 2008/2009.
This commentary offers a few of those lessons from our analysis of the Great Recession, and an assessment of how these factors are likely to apply as the U.S. works through, and ultimately recovers from, the COVID-19 pandemic experience.