marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



We are pleased to offer our latest e-book:

Women and the 2020 Crisis: Values and Priorities Altered

Women and the 2020 Crisis: Values and Priorities Altered

Email Anne Aldrich to discuss setting up a personalized presentation to your team.

Check back for our proprietary, quantitative MAP research,
Impact of the COVID-19 Crisis on Consumer Trust and Motivations


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:

The Impact of COVID-19 on Volunteerism, Fidelity Charitable

Our recent study for Fidelity Charitable looks at how donors support charitable causes with both their time and money—and how the COVID-19 crisis has sharply impacted how volunteers are able to serve. View results and insights here.

Volunteering during COVID-19 -- a shift in activity -- from Fidelity Charitable


More Americans with Source of Protected Income in 2020, Alliance for Lifetime Income

Our most recent nationwide study for the Alliance for Lifetime Income (ALI) spotlights some of the progress and inherent tensions facing Americans thinking about, planning for and living in retirement. In conducting this survey, we found that an estimated 3.1 million households added a source of protected income in the past year. We also introduce five profiles of Americans planning for retirement. Explore key takeaways here.

A chart showing the protected income increase from 2019 to 2020



Cure for the COVID Blues

In addition to the acute injury inflicted by the pandemic on our society, its more universal effect has been to force most people to constrain pleasurable activities for an uncertain period of time. While we’re generally an adaptive species, the uncertainty is disconcerting. It makes us antsy. Uncomfortable. Frustrated. Bad things result. How to cope? Partner Dave Richardson was inspired by a recent read and a historical figure in his cure for the COVID blues: regular, relaxing baths.