Current News: Anne’s May Presentations, PNC Spring 2017 Economic Outlook …
Partner Anne Aldrich Presented at Card Forum and University of Maryland
Partner Anne Aldrich, in collaboration with Artemis' business partner Kimberly Gartner and David Hill from NetSpend, spoke at the 2017 Card Forum in Austin. Their presentation "Navigating the Financial Services Landscape: Using Information on How Americans Make Decisions to Inform Product Innovation" focused on the results of Artemis' recent MAP research—and its applications.
Anne also spoke at the University of Maryland Personal Finance Seminar for Professionals. Her talk “What makes your clients tick” included lessons learned from America Saves.
PNC Releases Spring 2017 Economic Outlook Results
Artemis client PNC has been doing a biannual survey of small- and medium-sized business owners for 15 years. In the survey that we conducted for them this spring, we found that "Business owners are more optimistic about the U.S. economy and their own businesses than they have ever been" in those 15 years of research. Read more here.
Fidelity Charitable Publishes Women and Giving Report
Another Artemis client, Fidelity Charitable, has released insights about the impact of gender and generation on philanthropy. Their digital report includes guides to better giving for Millenial and Baby Boomer women, a beautiful infographic comparing the generations' giving behaviors, case studies, and a PDF of the entire report.
Eaton Vance Announces Results of Quarterly ATOMIX Survey
We've been working with Eaton Vance to conduct their Advisor Top-of-Mind Index (ATOMIX) survey since 2013. They just released their results for Q2 2017, finding that, among other things, financial advisors are increasingly focused on generating income.
From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money
From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money 
NEW! Our second eBook in the MAP series on financial decision-making focuses on generational differences. Financial services marketers and advocates will find ideas for reaching and speaking to people at each life stage. Download your copy.
Health and Happiness
Health and Happiness
NEW! Health and Happiness: A Purposeful Approach, the second eBook in our series on health decision-making, focuses on how Americans think about and take action related to their health.
This broad look at personal health decision-making offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies.
Contact Anne Aldrich, Partner, to learn how Motivation Research helps our clients reach their marketing and communications goals.