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NEW MOTIVATION RESEARCH
We are pleased to offer our latest research papers:
Why the COVID-19 Pandemic is Changing Americans’ Views on Health Care
Women and the 2020 Crisis: Values and Priorities Altered
Email Anne Aldrich to discuss setting up a personalized presentation to your team.
Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:
Our client Fidelity Charitable recently published results from their 2021 Women and Giving study. The data outlines a picture of women’s giving that is fueled by empathy. Key findings are highlighted here.
Our client the Alliance for Lifetime Income (ALI) recently published results from the inaugural Protected Retirement Income and Planning (PRIP) study. In analyzing them, we found important generational differences and increasing consumer demand for protected income. Check out the key takeaways here.
Our client Fidelity Charitable recently released results of a study we conducted for them, which looked at the evolution of donor motivations and behaviors due to the events of 2020. Overall, we found that there has been a paradigm shift from charitable giving to charitable living. Learn more about what we see as the future of philanthropy.
Our client Ameriprise recently released results of a study we conducted for them, which looked at how the COVID-19 pandemic shifted the financial priorities of investors. Importantly, most investors expect they’ll carry these newfound financial priorities into the future. Learn about the shift in Americans’ financial mindset here.
As Americans are re-discovering ‘life before’ it’s obvious that many aspects are different from the way they were before 2020. A string of reports and anecdotes document changes in work, education, health, shopping and other behaviors.
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