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Partner with a pathfinder.

Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

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The pandemic's lasting effects, a woman walking on a raised walkway in a forest

Re-Setting Priorities: The Pandemic's Lasting Effects on Americans

Americans have been dramatically changed by the events of the last two-plus years. Catalyzed by the pandemic, momentous economic and…

Over Nine in 10 Americans Say the Economy and Cost of Living Are Having an Impact

Economic issues are top concerns now and in the future, but more than half of Americans are most worried about…

Nearly four out of five financial professionals have changed their approach to retirement planning in the last year

Retirement Planning Amid Inflation, Alliance for Lifetime Income PRIP Study

The findings from the most recent Protected Retirement Income and Planning [PRIP] study are tied to the current market environment,…

How the Pandemic Has Changed Us

The still-evolving pandemic has had a broad impact on Americans: over six in 10 (62%) say it has substantially impacted their lives, and 27% assert that the impact is both substantial and permanent. The nature of impacts is broad, affecting work, family finances and health, living and relationships. To better understand how the forces of the pandemic played out across the population we conducted a segmentation analysis of American adults. We profile four distinct segments of society, each with a different pattern of experiences and reactions.