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NEW MOTIVATION RESEARCH
We are pleased to offer our latest research papers:
Why the COVID-19 Pandemic is Changing Americans’ Views on Health Care
Women and the 2020 Crisis: Values and Priorities Altered
Email Anne Aldrich to discuss setting up a personalized presentation to your team.
Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:
Our client Fidelity Charitable recently released results of a study we conducted for them, which looked at the evolution of donor motivations and behaviors due to the events of 2020. Overall, we found that there has been a paradigm shift from charitable giving to charitable living. Learn more about what we see as the future of philanthropy.
Our client Ameriprise recently released results of a study we conducted for them, which looked at how the COVID-19 pandemic shifted the financial priorities of investors. Importantly, most investors expect they’ll carry these newfound financial priorities into the future. Learn about the shift in Americans’ financial mindset here.
Our client PNC recently released results of their Spring Economic Outlook Survey, which looks at, among other things, the COVID-19 vaccine’s impact on businesses. The findings show that, with small businesses permanently changed by the pandemic, owners are looking to a vaccine-driven recovery. We’ve included more key insights in this summary.
In addition to the acute injury inflicted by the pandemic on our society, its more universal effect has been to force most people to constrain pleasurable activities for an uncertain period of time. While we’re generally an adaptive species, the uncertainty is disconcerting. It makes us antsy. Uncomfortable. Frustrated. Bad things result.
How to cope?
Partner Dave Richardson was inspired by a recent read and a historical figure in his cure for the COVID blues: regular, relaxing baths.