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Partner with a pathfinder.

Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

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Eight out of 10 (80%) of survey respondents agree with the statement: "Passing on my financial values to the next generation of my family is important to me."

Generational Wealth: Money and Family, Ameriprise Study

We are excited to partner with Ameriprise again this year on this fascinating study about generational wealth. The recently released…

A middle-aged couple walking through a park

Market Conditions & Inflation Concern Next Generation of Retirees, Global Atlantic Investor Outlook Study

Our client Global Atlantic recently released results from a study we conducted on the outlook of the next generation of…

As Americans Seek Control During Pandemic, More Workers Are Taking Alternative Paths

Artemis Strategy Group conducted a national study in August 2021 with over 1,500 Americans to assess how the COVID-19 pandemic…

How the Pandemic Has Changed Us

The still-evolving pandemic has had a broad impact on Americans: over six in 10 (62%) say it has substantially impacted their lives, and 27% assert that the impact is both substantial and permanent. The nature of impacts is broad, affecting work, family finances and health, living and relationships. To better understand how the forces of the pandemic played out across the population we conducted a segmentation analysis of American adults. We profile four distinct segments of society, each with a different pattern of experiences and reactions.