Artemis Strategy Group

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Partner with a pathfinder.

Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

What’s New

As Americans Seek Control During Pandemic, More Workers Are Taking Alternative Paths

Artemis Strategy Group conducted a national study in August 2021 with over 1,500 Americans to assess how the COVID-19 pandemic…

A monarch caterpillar alongside a butterfly, to illustrate how the pandemic has changed us

How the Pandemic Has Changed Us: Americans Choosing to Live and Work Differently

In this post, we use the analysis of our primary motivation research to assess how the pandemic has changed us.

Year-end charitable giving study finding: Nearly 60% of people would rather receive a donation on their behalf than a gift this year

Year-End Charitable Giving in 2021, Fidelity Charitable Study

Our client Fidelity Charitable recently published results from a study we conducted on year-end charitable giving in 2021. Review some…

How the Pandemic Has Changed Us

The still-evolving pandemic has had a broad impact on Americans: over six in 10 (62%) say it has substantially impacted their lives, and 27% assert that the impact is both substantial and permanent. The nature of impacts is broad, affecting work, family finances and health, living and relationships. To better understand how the forces of the pandemic played out across the population we conducted a segmentation analysis of American adults. We profile four distinct segments of society, each with a different pattern of experiences and reactions.