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Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

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EBOOKS

Our complimentary eBooks and webinar summaries were created with marketing and communications leaders in mind as part of our Motivations Assessment Program (MAP™). They provide insights into health and financial decisions that have audience, communications, product or policy implications. Review our offerings and request downloads below.

Americans and Their Money

In this report on financial decision-making, we analyze the results of primary research that focused on the context of Americans' financial decision making to take a holistic look at how Americans think about their financial lives.

Brand Strategy Research eBook

This free ebook is about brand strategy research and provides tips for brand positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s aimed at corporate marketing and communication strategists, and the researchers who support them.

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

In this report, we examine how Americans’ financial outlook and well-being vary as a function of age and life stage. We also provide ideas for financial marketers and advocates looking to reach and speak to different generations.

Health and Happiness: A Purposeful Approach

In this second report on health decision-making, we focus on how Americans think about and take action related to their health. It offers a useful strategic starting point for those engaged in influencing specific health decisions and improving Americans’ health.

Healthful Is the New Healthy

The results from our primary marketing research have implications for health communicators and marketers. Find out why the personal values–health behavior connection is important for persuading your audience to act.

NEWS

Quirk’s Article on Carlson Wagonlit Study

Senior Project Director Karolyn Cooper penned a Quirk’s article about a travel industry thought leadership study we did with Carlson Wagonlit Travel (CWT). It frames the study’s objectives, explains the research tactics in detail, summarizes our findings and touches on how we think about thought leadership services in the context of this case study.

PNC’s Economic Outlook Survey Spring 2018 Results

PNC recently released the results of their semiannual Economic Outlook survey, a study conducted by Artemis. The spring 2018 results indicate that small- and medium-sized business owners are feeling generally optimistic. Half of respondents expressed optimism about the national economy, up from 29 percent in fall 2017 and the survey’s highest optimism response rate in its 15 years.

LATEST FROM THE BLOG

Industry Intersections

By Anne Aldrich, Partner on 22 February, 2018 in Making Sense

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.