marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



The Motivations Assessment ProgramTM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:

The Pain Points of Business Travel, CWT Study

In our recent study for client CWT, respondents said that homelife deterioration and putting pressure on colleagues are the two biggest pain points of business travel. Learn more.

The pain points of business travel: an infographic from CWT


Women’s Retirement Income Concerns, Alliance for Lifetime Income Study

In our recent study for the Alliance for Lifetime Income, we found that women are more concerned than men about outliving their money. Learn more.

Women's retirement income concerns: 58% of women do not expect their income to last their lifetime, compared to 47% of men


Small and Mid-Size Business Owners Remain Optimistic, According to PNC Study

The fall 2019 results of our semiannual study for client PNC revealed that, despite pricing pressures and tariff concerns, measures of business owner optimism are approaching the record-setting highs measured in spring 2018. Learn more.

Business owners optimistic: A sign reading "Yes, we're open" hangings inside a glass window



Health and Wealth: Research on Americans’ Peace of Mind

The intersection between Americans’ health and wealth is intuitive. Some companies are beginning to offer products, services and employee benefits to meet the needs that arise from this convergence. We believe there is opportunity to explore even more solutions that will help Americans become more at peace with their health and wealth, and to help companies grow and become more profitable at the same time.