marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.


Our complimentary eBooks offer insights into health and financial decisions that have audience, communications, product or policy implications. They were prepared with marketing and communications leaders in mind. Download those that interest you below.

Americans and Their Money

This first eBook in our 2016-17 series illustrates the context of financial decision-making. Originating from our MAP survey of more than 3,000 Americans, it sets the table for our next two reports. Don’t miss this review of today's financial mindsets and goals. We reveal both a picture of the collective financial psyche and a sense of the vast differences among Americans. Please fill out the form below to receive your FREE copy. After submitting this form, we will send you a link by email to access the download. ... read more…

Don’t Just Talk to Your Audience. Persuade Them.

This eBook is about moving people to act. It’s about positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s for corporate marketing and communication strategists and the researchers who support them. ... read more…

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

This second eBook in our MAP series on financial decision-making focuses on generational differences. Based on a large quantitative study (n=3041) and in-depth qualitative research, our report reveals how Americans’ financial outlook and well-being vary by age and life stage. Financial services marketers and advocates will find ideas for reaching and speaking to different generations. This eBook follows Americans and Their Money. read more…

Health and Happiness: A Purposeful Approach

This second eBook in our MAP series on health decision-making focuses on how Americans think about and take action related to their health. It offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies. read more…

Healthful Is the New Healthy

An Artemis Strategy Group MAP survey of 1,500 Americans reveals a new health-related trend. Americans are participating in multiple healthy activities to create a more holistic lifestyle we call “healthfulness.” Learn about the personal values underlying healthfulness motivations and how you might apply these insights. ... read more…




Quirk’s Article on Carlson Wagonlit Study

Senior Project Director Karolyn Cooper penned a Quirk’s article about a travel industry thought leadership study we did with Carlson Wagonlit Travel (CWT). It frames the study’s objectives, explains the research tactics in detail, summarizes our findings and touches on how we think about thought leadership services in the context of this case study.

Travel industry thought leadership: a woman business traveler in an airport


PNC’s Economic Outlook Survey Spring 2018 Results

PNC recently released the results of their semiannual Economic Outlook survey, a study conducted by Artemis. The spring 2018 results indicate that small- and medium-sized business owners are feeling generally optimistic. Half of respondents expressed optimism about the national economy, up from 29 percent in fall 2017 and the survey’s highest optimism response rate in its 15 years.

PNC Economic Outlook Spring 2018 Survey Results Infographic



Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.