marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



The Motivations Assessment ProgramTM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

The Quest for (Financial) </br>Peace of Mind

The Quest for (Financial)
Peace of Mind


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:


Americans Looking to Reduce Retirement Risk, Alliance for Lifetime Income

Our recent survey for the Alliance for Lifetime Income (ALI) found that older Americans are looking to reduce retirement risk due to the COVID-19 pandemic. This nationwide survey focused on issues facing Americans approaching or in retirement. It was conducted online from April 13 to 20, 2020, among 1,231 adults ages 56 to 75 who are employed or retired, all with a minimum of $100,00 in assets. This shift in risk tolerance is already driving long-term changes in retirement investing behavior. Here are some of the key takeaways from this study.

Three out of four Americans are worried about the COVID-19 pandemic's impact on retirement investments. Many are hoping to reduce retirement risk.


The Impact of Market Volatility on Retirement, Alliance for Lifetime Income

Our client the Alliance for Lifetime Income (ALI) recently published results from a nationwide survey of people in their prime retirement years – ages 61 to 65 – to better understand the questions, lessons and surprises that arise for so many as they approach the end of their career. This survey was conducted during a period of massive upheaval and market volatility (March 6-16) from the initial impact of the coronavirus and resulting economic uncertainty. It therefore provided useful insights into how Americans at this age respond to heightened uncertainty and think about the timing of their own retirement. Check out some key takeaways.

The impact of market volatility on retirement, Alliance for Lifetime Income retirement reset study


COVID-19 and Philanthropy, Fidelity Charitable

Our client Fidelity Charitable recently published results from a survey of philanthropic individuals to see how they’re thinking about philanthropy in response to the COVID-19 pandemic and how the situation could affect their giving and volunteering behaviors. Here’s a brief summary.

COVID-19 impact on financial support for nonprofits


How Will COVID-19 Change Us?

Americans’ priorities and behaviors already are changing as a result of the COVID-19 pandemic. Many of these changes will continue and be long-lasting. The challenge for any forward-looking enterprise hoping to adapt properly is to begin developing a sense of what is most likely to happen. While the pandemic and the response to it are unique in several ways, there are lessons to be learned from prior shocks to the system. Over the last decade, Artemis Strategy Group has studied how consumer behaviors and values have evolved and been influenced by the Great Recession of 2008/2009. This commentary offers a few of those lessons from our analysis of the Great Recession, and an assessment of how these factors are likely to apply as the U.S. works through, and ultimately recovers from, the COVID-19 pandemic experience.