marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



We are pleased to offer our latest research papers:

Why the COVID-19 Pandemic is Changing </br>Americans’ Views on Health Care

Why the COVID-19 Pandemic is Changing
Americans’ Views on Health Care

Women and the 2020 Crisis: </br>Values and Priorities Altered

Women and the 2020 Crisis:
Values and Priorities Altered

Email Anne Aldrich to discuss setting up a personalized presentation to your team.


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:

The Future of Philanthropy in 2021, Fidelity Charitable Study

Our client Fidelity Charitable recently released results of a study we conducted for them, which looked at the evolution of donor motivations and behaviors due to the events of 2020. Overall, we found that there has been a paradigm shift from charitable giving to charitable living. Learn more about what we see as the future of philanthropy.

A chart showing what percentage of respondents consider themselves philanthropists: 45% of all respondents; 35% of Baby Boomers; 48% of Gen X; 74% of Millennials


The Pandemic Has Shifted Financial Priorities, Ameriprise Study

Our client Ameriprise recently released results of a study we conducted for them, which looked at how the COVID-19 pandemic shifted the financial priorities of investors. Importantly, most investors expect they’ll carry these newfound financial priorities into the future. Learn about the shift in Americans’ financial mindset here.

Ameriprise study financial priorities shifted due to pandemic

COVID-19 Vaccination Impact on Small Businesses, PNC Survey

Our client PNC recently released results of their Spring Economic Outlook Survey, which looks at, among other things, the COVID-19 vaccine’s impact on businesses. The findings show that, with small businesses permanently changed by the pandemic, owners are looking to a vaccine-driven recovery. We’ve included more key insights in this summary.

PNC Spring 2021 Economic Outlook Survey Results: COVID-19 Vaccine's Impact on Business



Cure for the COVID Blues

In addition to the acute injury inflicted by the pandemic on our society, its more universal effect has been to force most people to constrain pleasurable activities for an uncertain period of time. While we’re generally an adaptive species, the uncertainty is disconcerting. It makes us antsy. Uncomfortable. Frustrated. Bad things result. How to cope? Partner Dave Richardson was inspired by a recent read and a historical figure in his cure for the COVID blues: regular, relaxing baths.