marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



The Motivations Assessment ProgramTM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?


Business Traveler Creativity and Productivity Stimulated During Travel, According to CWT Study

Our recent study for client CWT revealed that business travel stimulates creativity and productivity, especially among Millennials. Specific findings include that Millenials from the Americas are more likely to say that they are more creative and productive when traveling for business, as compared to Millenials in Asia Pacific and Europe. Learn more.

Business travel boosts travelers' creativity and productivity -- CWT infographic



Engaging Women in Their Financial Lives

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, women have more financial opportunities than they’ve had in the history of our country. But there are still gaps between women's financial inclusion and security and that of men.