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marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

NEWS

Quirk’s Article on Carlson Wagonlit Study

Senior Project Director Karolyn Cooper penned a Quirk’s article about a travel industry thought leadership study we did with Carlson Wagonlit Travel (CWT). It frames the study’s objectives, explains the research tactics in detail, summarizes our findings and touches on how we think about thought leadership services in the context of this case study.

Travel industry thought leadership: a woman business traveler in an airport

 

PNC’s Economic Outlook Survey Spring 2018 Results

PNC recently released the results of their semiannual Economic Outlook survey, a study conducted by Artemis. The spring 2018 results indicate that small- and medium-sized business owners are feeling generally optimistic. Half of respondents expressed optimism about the national economy, up from 29 percent in fall 2017 and the survey’s highest optimism response rate in its 15 years.

PNC Economic Outlook Spring 2018 Survey Results Infographic

LATEST FROM THE BLOG

Intersections

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.