The Ecosystem of Issues If you are like most people, you often are asked to support one cause or another. Too often, it seems. We live in a world and at a time when we are bombarded with policy, advocacy and philanthropic opportunities. The commercial and industrial world has its own challenges with clutter and competition. A difference with issue advocacy is, while you may not think of a public cause as something with competitors, the whole environment is a competition to attract attention, mind share and finite resources. That’s why the power of a transformative idea is so important. The essence of an issue advocacy campaign is to connect […]