marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



We are pleased to offer our latest e-book:

Women and the 2020 Crisis: Values and Priorities Altered

Women and the 2020 Crisis: Values and Priorities Altered

Email Anne Aldrich to discuss setting up a personalized presentation to your team.

Check back for our proprietary, quantitative MAP research,
Impact of the COVID-19 Crisis on Consumer Trust and Motivations


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:

Amid Pandemic, Small Businesses Respond With Meaningful Transformation, PNC Survey

Our latest Economic Outlook survey of small and mid-sized businesses for PNC found that, amid this year’s historic coronavirus pandemic, small businesses are adapting by making major changes to their operations. Learn more about the current outlook of business owners here.

Amid Pandemic, Small Business Owners Respond With Meaningful Transformation; Remain Resilient, PNC Survey Shows


Americans Pessimistic About Retirement Plans Due to Pandemic, Alliance for Lifetime Income

Our third Retirement Reset survey for the Alliance for Lifetime Income (ALI) found that COVID-19 and the subsequent market volatility are making Americans more pessimistic about their retirement plans and driving many to seek lower-risk options for their retirement investments. Key takeaways and a look back at the context for all three Retirement Reset surveys are available here.

70% of older working Americans say pandemic has made them more pessimistic about their retirement plans; Only a third (33%) are very confident they will have the income they need to cover all their expenses in retirement


Overcoming Financial Setbacks, Ameriprise Financial

Our recent survey for Ameriprise Financial found that the vast majority of investors who have experienced a major financial setback have overcome it. How they did so could have important implications for those dealing with financial challenges due to the COVID-19 pandemic. Check out major findings from the study here.

Financial setbacks: top five