marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.



We are pleased to offer our latest research papers:

Why the COVID-19 Pandemic is Changing </br>Americans’ Views on Health Care

Why the COVID-19 Pandemic is Changing
Americans’ Views on Health Care

Women and the 2020 Crisis: </br>Values and Priorities Altered

Women and the 2020 Crisis:
Values and Priorities Altered

Email Anne Aldrich to discuss setting up a personalized presentation to your team.


Thought leadership is one of our core competencies; the backbone of our business is conducting research to aid effective communications. We are great market researchers, and we understand the unique needs of public release studies, especially the importance of telling a good story. Here are a few recent studies our clients have released:

Women and Giving in 2021, Fidelity Charitable Study

Our client Fidelity Charitable recently published results from their 2021 Women and Giving study. The data outlines a picture of women’s giving that is fueled by empathy. Key findings are highlighted here.

86% of women wish they could do more to create positive social change, Fidelity Charitable 2021 women and giving study

Gen X Turning to Annuities at Higher Rates, Alliance for Lifetime Income Study

Our client the Alliance for Lifetime Income (ALI) recently published results from the inaugural Protected Retirement Income and Planning (PRIP) study. In analyzing them, we found important generational differences and increasing consumer demand for protected income. Check out the key takeaways here.

ALI PRIP study results, key findings


The Future of Philanthropy in 2021, Fidelity Charitable Study

Our client Fidelity Charitable recently released results of a study we conducted for them, which looked at the evolution of donor motivations and behaviors due to the events of 2020. Overall, we found that there has been a paradigm shift from charitable giving to charitable living. Learn more about what we see as the future of philanthropy.

A chart showing what percentage of respondents consider themselves philanthropists: 45% of all respondents; 35% of Baby Boomers; 48% of Gen X; 74% of Millennials


The Pandemic Has Shifted Financial Priorities, Ameriprise Study

Our client Ameriprise recently released results of a study we conducted for them, which looked at how the COVID-19 pandemic shifted the financial priorities of investors. Importantly, most investors expect they’ll carry these newfound financial priorities into the future. Learn about the shift in Americans’ financial mindset here.

Ameriprise study financial priorities shifted due to pandemic


Effects of the Pandemic: Coming Out of the Cave

As Americans are re-discovering ‘life before’ it’s obvious that many aspects are different from the way they were before 2020. A string of reports and anecdotes document changes in work, education, health, shopping and other behaviors.