marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.


Our complimentary eBooks and webinar summaries were created with marketing and communications leaders in mind as part of our Motivations Assessment Program (MAP™). They provide insights into health and financial decisions that have audience, communications, product or policy implications. Review our offerings and request downloads below.

Americans and Their Money

In this report on financial decision-making, we analyze the results of primary research that focused on the context of Americans' financial decision making to take a holistic look at how Americans think about their financial lives.

Brand Strategy Research eBook

This free ebook is about brand strategy research and provides tips for brand positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s aimed at corporate marketing and communication strategists, and the researchers who support them.

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

In this report, we examine how Americans’ financial outlook and well-being vary as a function of age and life stage. We also provide ideas for financial marketers and advocates looking to reach and speak to different generations.

Health and Happiness: A Purposeful Approach

In this second report on health decision-making, we focus on how Americans think about and take action related to their health. It offers a useful strategic starting point for those engaged in influencing specific health decisions and improving Americans’ health.

Healthful Is the New Healthy

The results from our primary marketing research have implications for health communicators and marketers. Find out why the personal values–health behavior connection is important for persuading your audience to act.




Business Travelers’ Data Security Concerns, CWT Study

We conducted research on business traveler safety and security for Carlson Wagonlit Travel earlier this year, and have shared findings on hotel safety and loyalty programs as well as views on the safety of ground transportation. Review key findings from the recently published results on data security

Business travelers' data security concerns, CWT study infographic


Family-Friendly Workplace Research in North Carolina

We’re honored to have conducted statewide family-friendly workplace research for North Carolina Early Childhood Foundation (NCECF) and the Family Forward NC Advisory Council. Our interview and survey questions looked at current business practices and employer outlooks. Learn about the study’s methodology key findings

Family-Friendly Workplace Research: Young Mom and her baby


Employee Payroll Card Usage and Opportunities, CFSI Study

We’re proud to have conducted the qualitative portion of a recently published study on payroll card usage and opportunities for CFSI. The report covers three key findings and identifies three user segments. Learn more.

Payroll card group


Financial Insecurity in America: Inspiration and Ideas from EMERGE  

Financial insecurity and inclusion is the focus of the CFSI EMERGE Financial Health Forum. The 2018 event inspired and informed, highlighting challenges, imperatives and solutions.
Artemis Strategy Group

Illuminating the Forest and the Trees provides:

  • A first look at the results of our original research
  • New eBook summaries and download links
  • Artemis news, client news and blog posts
  • Curated articles for marketing and communications professionals