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Shoot for the stars with a target expert.

Lead with critical insights.

marketing research focused on communications strategy

We deliver new thinking on what drives your target audiences’ behavior and choices.

Since 2006, Artemis Strategy Group has helped clients develop strong communications strategies using our Motivation Research approach. We are human motivation experts and hands-on researchers, working closely with our clients in service of their success.

Enlighten your strategy—strengthen your messaging, positioning and communications strategies with unique, critical insights.

MOTIVATION RESEARCH

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APPROACH

NEW MOTIVATION RESEARCH FOR 2019

The Motivations Assessment Program^TM (MAP) is a resource we draw on to supplement our custom research for our clients. We offer papers and eBooks to illustrate our proprietary Motivation Research approach, and in the process we highlight key decision drivers related to health and financial decision making.

Health and Finances: Americans’ Views on Government Priorities

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Becoming Healthy, Wealthy and Wise. Can an App Do All That?

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NEWS

The Pain Points of Business Travel, CWT Study

In our recent study for client CWT, respondents said that homelife deterioration and putting pressure on colleagues are the two biggest pain points of business travel. Learn more.

Women’s Retirement Income Concerns, Alliance for Lifetime Income Study

In our recent study for the Alliance for Lifetime Income, we found that women are more concerned than men about outliving their money. Learn more.

Small and Mid-Size Business Owners Remain Optimistic, According to PNC Study

The fall 2019 results of our semiannual study for client PNC revealed that, despite pricing pressures and tariff concerns, measures of business owner optimism are approaching the record-setting highs measured in spring 2018. Learn more.

LATEST FROM THE BLOG

Health and Wealth: Research on Americans’ Peace of Mind

By Anne Aldrich, Partner | Making Sense

The intersection between Americans’ health and wealth is intuitive. Some companies are beginning to offer products, services and employee benefits to meet the needs that arise from this convergence. We believe there is opportunity to explore even more solutions that will help Americans become more at peace with their health and wealth, and to help companies grow and become more profitable at the same time.