Senior Project Director Karolyn Cooper penned a Quirk’s article about a travel industry thought leadership study we did with Carlson Wagonlit Travel (CWT). It frames the study’s objectives, explains the research tactics in detail, summarizes our findings and touches on how we think about thought leadership services in the context of this case study.
We covered results of that study in a handful of posts last year. CWT published findings from the study in separate groups, including results about business travel and relationships, business traveler safety and security and business traveler productivity. Earned media was an important component of this study for CWT, and they had great success with their coverage.