Artemis Strategy Group

Booking Business Travel: Digital Transactions Preferred, According to CWT Study

Booking business travel research on technology preferences

The CWT Human vs. Machine study that we conducted shows that business travelers prefer to manage their travel transactions digitally, via an app or browser.

Detailed findings include the following:

  • Two-thirds of travelers prefer machines when booking air travel. 69% of business travelers prefer to book their flights digitally rather than have human interactions.
  • Travelers are more receptive speaking to a person face-to-face when checking in and out of their hotel (46% and 51%, respectively).
  • Asia Pacific travelers are more likely to choose technology over personal contact: 73% prefer to book their flights digitally, versus 71% of Americas travelers and 61% of Europeans.

Learn more by visiting CWT’s announcement for public release on Business Wire. We’ve done a handful of recent studies on business traveler preferences, values, and concerns for CWT, including their views on hotel safety, ground transportation and data security.

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