The CWT Human vs. Machine study that we conducted shows that business travelers prefer to manage their travel transactions digitally, via an app or browser.
Detailed findings include the following:
- Two-thirds of travelers prefer machines when booking air travel. 69% of business travelers prefer to book their flights digitally rather than have human interactions.
- Travelers are more receptive speaking to a person face-to-face when checking in and out of their hotel (46% and 51%, respectively).
- Asia Pacific travelers are more likely to choose technology over personal contact: 73% prefer to book their flights digitally, versus 71% of Americas travelers and 61% of Europeans.
Learn more by visiting CWT’s announcement for public release on Business Wire. We’ve done a handful of recent studies on business traveler preferences, values, and concerns for CWT, including their views on hotel safety, ground transportation and data security.