Artemis Strategy Group

Author Archive | Anne Aldrich, Partner

Engaging Women in Their Financial Lives

By engaging women in finance, more women will look to other women as financial advisors

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, […]

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Industry Intersections

The concept of Industry intersections illustrated by an intersection amongst the forests of Reykjavik, with snow on the ground

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.

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Americans’ Financial Confidence Boosted Over Last Year; Anxiety Remains Stubbornly Strong Presence

Counting money

We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial confidence and anxiety: Financial satisfaction and confidence managing one’s financial situation both increased since last year Different patterns of change by age: Gen X continues to struggle Those deeply dissatisfied and anxious about finances not […]

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America Saves Pledge Facilitates Saving

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and/or accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. Read the full press release and download the survey summary and data.

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Does Money Reduce Financial Anxiety?

Hundreds of pennies pouring out of a jar

Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on Americans. One reasonable assumption is that the accumulation of financial assets can reduce financial anxiety. We decided to examine that by looking separately at Americans who have at least half a million dollars ($500,000+) in investable assets […]

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Announcing Partnership with Kimberly Gartner Group

Kimberly Gartner photo

Artemis Strategy Group is pleased to be partnering with the Kimberly Gartner Group, LLC. With expertise in credit, payments, financial health and product design for underserved consumers, the Kimberly Gartner Group focuses on turning solid ideas into sustainable businesses, products, services and strategies that improve people’s lives. The strategy, business planning, and product development services the […]

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