Artemis Strategy Group is a dispersed team: our crew is distributed in multiple states across the country. So when we’re all together, we cherish it. Recently we met to christen our new office space (at 1100 Vermont Avenue NW, Suite 200, Washington, DC 20005) and took the opportunity to visit some statues of our namesake […]
Author Archive | Anne Aldrich, Partner
America has a saving problem. New savings research provides ideas on how to help, by providing three steps that can help motivate Americans to build a habit of saving.
The short answer: Yes. If you want to know why and how, keep reading. Industries need to manage their reputations just as individual companies do. The need can come about as a reaction to a challenge or to maximize market opportunities. Regardless of the current climate and challenge or opportunity at hand, the “licenses to […]
Most marketers want to earn trust, engage with market influencers, build credibility, raise awareness of their company or brand, and expand their market. Effective thought leadership programs help you do all these things, and primary research is a great foundation upon which to build a program. We like to think in terms of three buckets […]
Most Americans underestimate how long they’ll live. As a result, many people face the possibility of running out of retirement savings before they die, which can impact their quality of life while they live.
Despite differences in products and goals, organizations understand that Millennials are the future of their business, and they cannot be treated like their parents. Marketing and communications efforts need to take this group under special consideration.