Case Studies

U.S. Treasury
Department

Motivating consumers to adopt new technology...

University of Minnesota
Humphrey School of
Public Affairs

Evaluating and articulating a winning brand...

Eaton Vance

Identifying perspectives of financial advisors...

MilkPEP

Capitalizing on a ripe new market for an existing product...

An Industry Coalition
and Charitable Foundation

Using research to shape a public communications campaign on bicycling...

The United States Military Academy at West Point

Bringing discipline to strategic communications for West Point...

North Carolina
Public Education

Developing messaging to communicate the value of NC’s public education systems...

A Regional Healthcare
Insurance Provider

Tailoring a message about health insurance to a diverse audience...

PNC Bank

Generating original insights on public attitudes and behaviors...

A Major U.S. Food
Association

Improving confidence in food safety in the United States...

A Major International
Foundation

Framing the future of a "limited life" foundation...

A Major U.S.
Foundation

Using research to develop both a brand and a "Promise"...

Can Manufacturers Institute

How packaging preferences can influence retailer behavior...

Georgetown University
Alumni Association

Three objectives to build alumni engagement for Georgetown...

A Major U.S. Bank

Determining the strength of online relationships...