Case Studies

Direct Selling
Association

Improving public perception of direct selling through integrated research...

MilkPEP

Capitalizing on a ripe new market for an existing product...

Can Manufacturers Institute

How packaging preferences can influence retailer behavior...

A Major U.S.
Foundation

Using research to develop both a brand and a "Promise"...

The United States Military Academy at West Point

Bringing discipline to strategic communications for West Point...

A Regional Healthcare
Insurance Provider

Tailoring a message about health insurance to a diverse audience...

Georgetown University
Alumni Association

Three objectives to build alumni engagement for Georgetown...

A Major U.S. Food
Association

Improving confidence in food safety in the United States...

University of Minnesota
Humphrey School of
Public Affairs

Evaluating and articulating a winning brand...

U.S. Treasury
Department

Motivating consumers to adopt new technology...

Eaton Vance

Identifying perspectives of financial advisors...

A Major U.S. Bank

Determining the strength of online relationships...

PNC Bank

Generating original insights on public attitudes and behaviors...

A Major International
Foundation

Framing the future of a "limited life" foundation...

North Carolina
Public Education

Developing messaging to communicate the value of NC’s public education systems...