Case Studies

University of Minnesota
Humphrey School of
Public Affairs

Evaluating and articulating a winning brand...

A Regional Healthcare
Insurance Provider

Tailoring a message about health insurance to a diverse audience...

A Major U.S.
Foundation

Using research to develop both a brand and a "Promise"...

MilkPEP

Capitalizing on a ripe new market for an existing product...

U.S. Treasury
Department

Motivating consumers to adopt new technology...

Direct Selling
Association

Improving public perception of direct selling through integrated research...

A Major International
Foundation

Framing the future of a "limited life" foundation...

Can Manufacturers Institute

How packaging preferences can influence retailer behavior...

Georgetown University
Alumni Association

Three objectives to build alumni engagement for Georgetown...

A Major U.S. Bank

Determining the strength of online relationships...

North Carolina
Public Education

Developing messaging to communicate the value of NC’s public education systems...

PNC Bank

Generating original insights on public attitudes and behaviors...

The United States Military Academy at West Point

Bringing discipline to strategic communications for West Point...

A Major U.S. Food
Association

Improving confidence in food safety in the United States...

Eaton Vance

Identifying perspectives of financial advisors...