The Artemis team serves consumer and health markets from a variety of perspectives, especially focusing on issues that touch on health and nutrition. In these cases we describe how Artemis Strategy Group helped MilkPEP, the iconic milk mustache program, shape a creative campaign aimed at breaking into a new market; how Artemis provided a major food association with guiding principles to help improve public understanding of the U.S. food supply; and how Artemis helped a healthcare insurance provider develop an appropriate brand positioning and go-to-market strategy in the Affordable Care Act health exchanges.
- Refueling Athletes: Capitalizing on a Ripe New Market for an Existing Product. The beverage market has exploded over the past decade and one of the most active markets is consumers who refresh, replenish or refuel after athletic activity. MilkPEP, the organization behind the National Milk Mustache “got milk” campaign, saw an opportunity. Read more
- Using Research to Improve Confidence and Build Trust. Americans expect the U.S. food supply to be safe. But food safety has its complexities and it’s easy for consumers to be confused. Read more
- Health Insurance: Capitalizing on a New Market Opportunity. The Affordable Care Act’s health insurance exchanges create a new market opportunity that can change the competitive landscape for health insurance companies. But they also present significant challenges for any company designing and communicating its offer. Read more