Health and Nutrition

The Artemis team serves consumer and health markets from a variety of perspectives, especially focusing on issues that touch on health and nutrition. In these cases we describe how Artemis Strategy Group helped MilkPEP, the iconic milk mustache program, shape a creative campaign aimed at breaking into a new market; how Artemis provided a major food association with guiding principles to help improve public understanding of the U.S. food supply; how Artemis helped a healthcare insurance provider develop an appropriate brand positioning and go-to-market strategy in the Affordable Care Act health exchanges; and understanding perceptions of and intentions to get the COVID-19 vaccine to help the North Carolina Department of Health and Human Services (NCDHHS) meet their goal of widespread vaccination in the state.