Guided by its outside communications advisory committee, West Point Military Academy’s communications group contracted with Artemis Strategy Group to do communications strategy measurement. The goal was to provide an assessment of the effectiveness of the Academy’s strategic communications.
We divided that into tactical message opportunities as well as an overview aimed at a set of strategic imperatives for the Academy’s communications. The assignment involved external surveys, media analysis and extensive internal interviews among key department leaders.
Artemis delivered a set of seven strategic imperatives built around the strategy concepts of reinforcing key beneﬁts, refocusing some of the Academy’s strongest equities and redeﬁning some critical weaknesses.
One of our success metrics on this assignment was the number of times Artemis was invited back to the Academy and to alumni meetings to deliver our message about discipline.