Artemis Strategy Group

Archive | Making Sense



Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

Intersections

An intersection amongst the forests of Reykjavik, with snow on the ground

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.

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Retirement Savings Responsibility: The Case of myRA

A woman works on her laptop at a cafe

In July the U.S. Treasury announced the cancellation of myRA (my Retirement Account), a starter-retirement-savings product they launched in 2015 to help people without access to employer-sponsored retirement plans. The Treasury developed this product, under the Savings Bond authority of the government, in recognition of the growing retirement-savings crisis in the United States. It built […]

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Ameriprise Study Results on How Siblings Talk About Money

A white neon dollar sign against a black wall

A recently published Ameriprise study found that nearly two-thirds of siblings talk about money with each other and, of those, only 15% experience conflicts over money. These issues are usually about their parents (68% of the time). Other common causes of tension between siblings revolve around spending habits and different money values (56%), different income levels […]

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Americans’ Financial Confidence Boosted Over Last Year; Anxiety Remains Stubbornly Strong Presence

Counting money

We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial confidence and anxiety: Financial satisfaction and confidence managing one’s financial situation both increased since last year Different patterns of change by age: Gen X continues to struggle Those deeply dissatisfied and anxious about finances not […]

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Ameriprise Financial Releases Results of Family Finance Study

New research by Ameriprise Financial, in partnership with Artemis Strategy Group, finds that most families in America feel confident about their financial future thanks to regular family conversations about money. Ameriprise also shares results about how family dynamics affect financial discussions and about planning the family legacy together. Read the full press release on Business Wire.  

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