Artemis Strategy Group

Archive | Making Sense



Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

Industry Intersections

The concept of Industry intersections illustrated by an intersection amongst the forests of Reykjavik, with snow on the ground

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.

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Retirement Savings Responsibility: The Case of myRA

A woman works on her laptop at a cafe

In July the U.S. Treasury announced the cancellation of myRA (my Retirement Account), a starter-retirement-savings product they launched in 2015 to help people without access to employer-sponsored retirement plans. The Treasury developed this product, under the Savings Bond authority of the government, in recognition of the growing retirement-savings crisis in the United States. It built […]

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