Artemis Strategy Group

Archive | Making Sense



Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

Engaging Women in Their Financial Lives

By engaging women in finance, more women will look to other women as financial advisors

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, […]

Continue Reading

Industry Intersections

The concept of Industry intersections illustrated by an intersection amongst the forests of Reykjavik, with snow on the ground

Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often find ourselves applying what we’ve learned from one industry to an entirely different industry. Here are three examples.

Continue Reading