Artemis Strategy Group

Archive | Making Sense

Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

How Will COVID-19 Change Us?

Coronavirus news on a screen

Americans’ priorities and behaviors already are changing as a result of the COVID-19 pandemic. Many of these changes will continue and be long-lasting. The challenge for any forward-looking enterprise hoping to adapt properly is to begin developing a sense of what is most likely to happen. While the pandemic and the response to it are […]

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Digital Health: Supply and Demand

An Apple Watch surrounded by a FitBit -- wearable tech

The Consumer Technology Association’s annual Consumer Electronics Show (CES 2020) spotlights the development path of new technologies aimed at making our living experience more fulfilling, exciting and sometimes safer. To that last point, digital health devices and wearables again were among the most active sectors at the show.

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Engaging Women in Their Financial Lives

By engaging women in finance, more women will look to other women as financial advisors

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, […]

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