Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
Most people we talk with lately are longing for ways of connecting during the pandemic. Striving for a sense of connection is one of the key components in human motivation, and it may be increasing as a priority as we feel its absence. Connection is a key force with many nuances — it can include […]
Americans’ priorities and behaviors already are changing as a result of the COVID-19 pandemic. Many of these changes will continue and be long-lasting. The challenge for any forward-looking enterprise hoping to adapt properly is to begin developing a sense of what is most likely to happen. While the pandemic and the response to it are […]
“I’ve been conducting research on retirement for years,” says Partner Anne Aldrich. “It’s a complicated subject, and planning for retirement is not easy. When we ask people what they look forward to in retirement, it’s enjoying family and friends and enjoying their lives. So figuring out how your expenses will be paid is a big […]
The Consumer Technology Association’s annual Consumer Electronics Show (CES 2020) spotlights the development path of new technologies aimed at making our living experience more fulfilling, exciting and sometimes safer. To that last point, digital health devices and wearables again were among the most active sectors at the show.
The intersection between Americans’ health and wealth is intuitive. Some companies are beginning to offer products, services and employee benefits to meet the needs that arise from this convergence. We believe there is opportunity to explore even more solutions that will help Americans become more at peace with their health and wealth, and to help […]
In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, less than 50 years later, […]
