Archive | Making Sense



Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

Ameriprise Study Results on How Siblings Talk About Money

A recently published Ameriprise study found that nearly two-thirds of siblings talk about money with each other and, of those, only 15% experience conflicts over money. These issues are usually about their parents (68% of the time). Other common causes of tension between siblings revolve around spending habits and different money values (56%), different income levels […]

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Americans’ Financial Confidence Boosted Over Last Year; Anxiety Remains Stubbornly Strong Presence

We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial confidence and anxiety: Financial satisfaction and confidence managing one’s financial situation both increased since last year Different patterns of change by age: Gen X continues to struggle Those deeply dissatisfied and anxious about finances not […]

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Ameriprise Financial Releases Results of Family Finance Study

New research by Ameriprise Financial, in partnership with Artemis Strategy Group, finds that most families in America feel confident about their financial future thanks to regular family conversations about money. Ameriprise also shares results about how family dynamics affect financial discussions and about planning the family legacy together. Read the full press release on Business Wire.  

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America Saves Pledge Facilitates Saving

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and/or accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. Read the full press release and download the survey summary and data.

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Does Money Reduce Financial Anxiety?

Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on Americans. One reasonable assumption is that the accumulation of financial assets can reduce financial anxiety. We decided to examine that by looking separately at Americans who have at least half a million dollars ($500,000+) in investable assets […]

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The Impact of Financial Anxiety

If you’re an NPR listener you may have heard Kai Ryssdal on Marketplace talking about Americans’ financial anxiety. Marketplace has been conducting a periodic survey of Americans for the last year to gauge their level of financial anxiety. They’ve also related their findings to how people feel about the election. In NPR fashion, they invite their audience to […]

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