An in-depth look at the pandemic and priorities that have shifted because of it. Based on primary research conducted in…
Archive | Making Sense
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
Effects of the Pandemic: Coming Out of the Cave
As Americans are re-discovering ‘life before’ it’s obvious that many aspects are different from the way they were before 2020….
Cure for the COVID Blues
In addition to the acute injury inflicted by the pandemic on our society, its more universal effect has been to…
Connecting During the Pandemic — and Beyond
Most people we talk with lately are longing for ways of connecting during the pandemic. Striving for a sense of…
How Will COVID-19 Change Us?
Americans’ priorities and behaviors already are changing as a result of the COVID-19 pandemic. Many of these changes will continue…
Protected Income Is Key to a Confident Retirement
“I’ve been conducting research on retirement for years,” says Partner Anne Aldrich. “It’s a complicated subject, and planning for retirement…
Digital Health: Supply and Demand
The Consumer Technology Association’s annual Consumer Electronics Show (CES 2020) spotlights the development path of new technologies aimed at making…
Health and Wealth: Research on Americans’ Peace of Mind
The intersection between Americans’ health and wealth is intuitive. Some companies are beginning to offer products, services and employee benefits…
Engaging Women in Their Financial Lives
In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get…