Bipartisanship is a challenge for policy makers, especially at the national level, but past leaders have used effective bi-partisan approaches that can be used as models and that encouraged the creation of schools like the Humphrey School of Public Affairs at the University of Minnesota.
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
Innovative marketing can be used in all sorts of environments–including at football tailgates.
What do you do when you need retirement income and you don’t have the years to ride out times of poor interest rates? A member of the Greatest Generation has a creative solution.
Context makes a difference, and it’s one of the critical elements to consider with brand positioning. In this post, we consider the importance of context with something as simple as booking a hotel room.
An interesting transition in generational retirement planning: generations at opposite ends of the spectrum seek financial independence, but use very different approaches to get there.
Means-end theory is an effective unifying framework for strategy research and development. It explains motivation across four inter-related dimensions: attributes, benefits, emotions and personal values.