More than half of surveys today are done online. What does that mean for those of us writing the surveys and conducting the online research?
Thoughts from the CASRO Online Research Conference
Archive | Making Sense
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
The Social Animal
In his recent book, The Social Animal, David Brooks argues that emotions rule over reason. Partner Dave Richardson explains why he agrees.
The Hunger Games and Artemis
What makes the archer an appealing archetype? Katniss of the Hunger Games branded herself as an archer–and so did we.
Emotion in Business Decisions: Motivation Research
Emotion plays a role in business decisions. Even though they may not be extreme, feelings are involved.