Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
Means-end theory is an effective unifying framework for strategy research and development. It explains motivation across four inter-related dimensions: attributes, benefits, emotions and personal values.
More Americans are recognizing that they bear substantial personal responsibility for assuring their financial health in retirement, leading to a new retirement paradigm.
The ants and the grasshopper: Who’s motivated to save? A brief discussion of retirement savings motivations and behaviors today, with a focus on current American saving trends.
More than half of surveys today are done online. What does that mean for those of us writing the surveys and conducting the online research?
In his recent book, The Social Animal, David Brooks argues that emotions rule over reason. Partner Dave Richardson explains why he agrees.
What makes the archer an appealing archetype? Katniss of the Hunger Games branded herself as an archer–and so did we.
