Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial confidence and anxiety: Financial satisfaction and confidence managing one’s financial situation both increased since last year Different patterns of change by age: Gen X continues to struggle Those deeply dissatisfied and anxious about finances not […]
Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on Americans. One reasonable assumption is that the accumulation of financial assets can reduce financial anxiety. We decided to examine that by looking separately at Americans who have at least half a million dollars ($500,000+) in investable assets […]
If you’re an NPR listener you may have heard Kai Ryssdal on Marketplace talking about Americans’ financial anxiety. Marketplace has been conducting a periodic survey of Americans for the last year to gauge their level of financial anxiety. They’ve also related their findings to how people feel about the election. In NPR fashion, they invite their audience to […]
Initial findings from the 2016 Artemis Motivations Assessment Program™ (MAP) include the following on Americans’ health and financial wellbeing: Confidence about health far exceeds financial confidence Health and finance decisions both produce anxiety Most people strive for good health and financial wellbeing throughout their adult lives, the pair acting as two of life’s greatest motivators. […]
With the abundance of information out there, consumer healthcare decision making and the “steps to a healthy life” can feel like Penrose stairs. Climbing an endless staircase is one way to get fit. But does it count if you aren’t wearing your Fitbit? Some view fitness trackers as fun ways to stay motivated while working […]
A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m […]
