Artemis Strategy Group

Archive | Making Sense



Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.

Ameriprise Financial Releases Results of Family Finance Study

New research by Ameriprise Financial, in partnership with Artemis Strategy Group, finds that most families in America feel confident about their financial future thanks to regular family conversations about money. Ameriprise also shares results about how family dynamics affect financial discussions and about planning the family legacy together. Read the full press release on Business Wire.  

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America Saves Pledge Facilitates Saving

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and/or accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. Read the full press release and download the survey summary and data.

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Does Money Reduce Financial Anxiety?

Hundreds of pennies pouring out of a jar

Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on Americans. One reasonable assumption is that the accumulation of financial assets can reduce financial anxiety. We decided to examine that by looking separately at Americans who have at least half a million dollars ($500,000+) in investable assets […]

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The Impact of Financial Anxiety

Financial anxiety can feel like a busy stairwell in black and white, people passing through are blurry

If you’re an NPR listener you may have heard Kai Ryssdal on Marketplace talking about Americans’ financial anxiety. Marketplace has been conducting a periodic survey of Americans for the last year to gauge their level of financial anxiety. They’ve also related their findings to how people feel about the election. In NPR fashion, they invite their audience to […]

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Feeling Pretty Good…Except for the Pain in My Wallet

A worn leather wallet to illustrate health and financial wellbeing

Initial findings from the 2016 Artemis Motivations Assessment Program™ (MAP) include the following on Americans’ health and financial wellbeing: Confidence about health far exceeds financial confidence Health and finance decisions both produce anxiety Most people strive for good health and financial wellbeing throughout their adult lives, the pair acting as two of life’s greatest motivators. […]

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