Thinking about our inner age takes on new relevance when linked with the realization that many of us will likely…
Archive | Making Sense
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
Behavioral Economics and Motivation Research: Good Companions
Behavioral economics and our Motivation Research approach are good companions. The approaches have similarities and differences; importantly, both value context…
Financial Insecurity in America: Inspiration and Ideas from EMERGE
Financial insecurity and inclusion is the focus of the CFSI EMERGE Financial Health Forum. The 2018 event inspired and informed,…
Industry Intersections
Intersections between and amongst industries can create opportunities. Our work gives us a window into several sectors, and we often…
The Key to Powerful Issue Advocacy
If you are like most people, you often are asked to support one cause or another. Too often, it seems….
Retirement Savings Responsibility: The Case of myRA
In July the U.S. Treasury announced the cancellation of myRA (my Retirement Account), a starter-retirement-savings product they launched in 2015…
Ameriprise Study Results on How Siblings Talk About Money
A recently published Ameriprise study found that nearly two-thirds of siblings talk about money with each other and, of those,…
Americans’ Financial Confidence Boosted Over Last Year; Anxiety Remains Stubbornly Strong Presence
We refreshed our 2016 Motivations Assessment Program™ (MAP) study in April 2017 and found the following key results about both financial…
Does Money Reduce Financial Anxiety?
Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on…