Means-end theory is an effective unifying framework for strategy research and development. It explains motivation across four inter-related dimensions: attributes,…
Archive | Making Sense
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning and policy issues. We look forward to starting a conversation with you.
A New Retirement Paradigm
More Americans are recognizing that they bear substantial personal responsibility for assuring their financial health in retirement, leading to a…
Savings Motivations and Behaviors
The ants and the grasshopper: Who’s motivated to save? A brief discussion of retirement savings motivations and behaviors today, with…
Thoughts from the CASRO Online Research Conference
More than half of surveys today are done online. What does that mean for those of us writing the surveys…
The Social Animal
In his recent book, The Social Animal, David Brooks argues that emotions rule over reason. Partner Dave Richardson explains why…
The Hunger Games and Artemis
What makes the archer an appealing archetype? Katniss of the Hunger Games branded herself as an archer–and so did we.
Emotion in Business Decisions: Motivation Research
Emotion plays a role in business decisions. Even though they may not be extreme, feelings are involved.