Motivations Assessment Program™ (MAP) Research Papers
The Motivations Assessment Program™ (MAP) is a resource we draw on to supplement our custom research for our clients. The research papers below illustrate our proprietary Motivation Research approach and highlight key decision drivers related to health and financial decision making.
MAP uses primary, proprietary research to probe deeply into people’s goals, actions, barriers and motivations. Our MAP research conducted in 2013, 2016, 2019 and 2020 reveals the rational-to-emotional forces underlying health and financial decision motivations. We’ve made these papers available to download so that anyone can benefit from our research and insights.