Research Papers

Motivations Assessment Program™ (MAP) Research Papers

The Motivations Assessment Program™ (MAP) is a resource we draw on to supplement our custom research for our clients. The research papers below illustrate our proprietary Motivation Research approach and highlight key decision drivers related to health and financial decision making.

MAP uses primary, proprietary research to probe deeply into people’s goals, actions, barriers and motivations. Our MAP research conducted in 2013, 2016, 2019 and 2020 reveals the rational-to-emotional forces underlying health and financial decision motivations. We’ve made these papers available to download so that anyone can benefit from our research and insights.

The Quest for (Financial) </br>Peace of Mind

The Quest for (Financial)
Peace of Mind

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities

From Confidently Anxious to Practically Confident

From Confidently Anxious to Practically Confident

Health and Happiness: A Purposeful Approach

Health and Happiness: A Purposeful Approach

Healthful is the New Healthy

Healthful is the New Healthy

Americans and Their Money

Americans and Their Money

Don’t Just Talk to Your Audience: Persuade Them

Don’t Just Talk to Your Audience: Persuade Them