Marketing and communications leaders can order complimentary eBooks and webinar summaries that offer insights into health and financial decisions that have audience, communications, product or policy implications.
Don’t Just Talk to Your Audience; Persuade Them:
Research for Effective Brand Positioning
This ebook is about positioning and the development of strong and impactful messages effective enough to motivate people to act. It is for corporate marketing and communication strategists, and the researchers who support them.
Signs Your Industry Needs to Start—or Re-Start—A Campaign (May 26, 2015)
Jon DeWitt, Partner, Artemis Strategy Group, and Tom Nagle, Co-Founder and Managing Partner, Statler Nagle, present some well-known and lesser known association campaigns that point to best practices, common pitfalls and guiding principles. Download the webinar slides.
- Thinking About Thought Leadership
- Thought Leadership 2.0: Raising the Bar
- Artemis Strategy Group’s Thought Leadership/Public Release Expertise