Resources

Motivations Assessment Program™ (MAP) Research Papers

Health and Finances: Americans’ Views on Government Priorities

Health and Finances: Americans’ Views on Government Priorities


Becoming Healthy, Wealthy and Wise. Can an App Do All That?

Becoming Healthy, Wealthy and Wise. Can an App Do All That?



eBooks

Our complimentary ebooks provide insights into health and financial decisions that have audience, communications, product or policy implications. Review our offerings below, and fill out the form to download those that pique your interest.


Americans and Their Money

In this report on financial decision-making, we analyze the results of primary research that focused on the context of Americans' financial decision making to take a holistic look at how Americans think about their financial lives.

Brand Strategy Research eBook

This free ebook is about brand strategy research and provides tips for brand positioning, the development of strong and impactful messages effective enough to motivate people to act. It’s aimed at corporate marketing and communication strategists, and the researchers who support them.

From Confidently Anxious to Practically Confident: How Americans of Different Generations Feel About Money

In this report, we examine how Americans’ financial outlook and well-being vary as a function of age and life stage. We also provide ideas for financial marketers and advocates looking to reach and speak to different generations.

Health and Happiness: A Purposeful Approach

In this second report on health decision-making, we focus on how Americans think about and take action related to their health. It offers a useful strategic starting point for those engaged in influencing specific health decisions and improving Americans’ health.

Healthful Is the New Healthy

The results from our primary marketing research have implications for health communicators and marketers. Find out why the personal values–health behavior connection is important for persuading your audience to act.


Newsletter

Illuminating the Forest and the Trees @six issues per year provides:

  • A first look at the results of our original research
  • New eBook summaries and download links
  • Artemis news, client news and blog posts
  • Curated articles for marketing and communications professionals

Thought Leadership