Motivations Assessment Program™ (MAP)

The Motivations Assessment Program™ (MAP) is a free service for financial and health marketers and communicators seeking to influence their target audiences’ decision-making. Through MAP eBooks, webinars and blog posts, Artemis Strategy Group provides actionable insights and illustrates how to use Motivation Research to develop effective communications strategies.

Marketing and communications leaders can order complimentary eBooks and webinar summaries that offer insights into health and financial decisions that have audience, communications, product or policy implications.

MAP uses primary, proprietary research to probe deeply into people’s goals, actions, barriers and motivations. Recent MAP research measured over 200 activities and attitudes through a large quantitative study (n=3041) that reveals the rational-to-emotional forces underlying health and financial decision motivations.

MAP Research Results eBooks

NEW! Our second eBook on Americans’ financial decision-making focuses on generational differences. We examine how Americans’ financial outlook and well-being vary by age and life stage. Financial services marketers and advocates will find ideas for reaching and speaking to each generation.

Click here to download your copy.


NEW! Health and Happiness: A Purposeful Approach, the second eBook in our series on health decision-making, focuses on how Americans think about and take action related to their health.

This broad look at personal health decision-making offers a useful starting point for those engaged in influencing specific health decisions and improving Americans’ health to think about motivational strategies. It follows Healthful Is the New Healthy, which reveals the personal values underlying healthfulness motivations and includes insights for health services communicators and marketers.

Click here to download your copy.


Our eBook, Americans and Their Money, is the first of our 2016-17 series on financial decision-making. Click here to download your copy.

Our survey of 1,500 Americans reveals a new health-related trend. Americans are participating in multiple healthy activities to create a more holistic lifestyle we call “healthfulness.” Learn about the personal values underlying healthfulness motivations and how you might apply these insights. Click here to order your copy.

Financial Services Webinars

She’s Not That into You: What Women Value About Money and How They Make Financial Decisions (February, 2015)

Consumer Views of the Financial Landscape (December, 2014)