Artemis provides research-based marketing strategies for associations, nonprofits, universities, leading financial institutions, and the health and nutrition industries.
Associations & Nonprofit
Artemis Strategy Group has a unique ability to serve the industry association community; we are attuned to and have deep expertise in both research-based marketing strategies and policy research. We have experience conducting research with organizations such as PERC (Propane Education Research Council), AF&PA (paper and forest products), CMI (Can Manufacturers Institute) and MilkPEP (the “Milk Mustache” people). We’ve also done focused research projects on developing the brand promise for foundations and nonprofits and have used research insights to frame the legacy of a “limited life” organization.
Artemis Strategy Group conducts communications and policy research for organizations focused on education issues ranging from early childhood education to public school policies to higher education. Our research portfolio includes a comprehensive brand assessment and positioning program for University of Minnesota’s Humphrey School of Public Affairs, message development for North Carolina’s public education systems and an assessment of the effectiveness of West Point Military Academy’s communications.
The Artemis team has an extensive history with the financial services industry, helping organizations with their thought leadership, building brand identity, analyzing the impact of new technology capabilities and addressing many other market insight issues for financial services institutions.
Our case studies give a sampling, showing how we worked with Eaton Vance to build one of the largest quarterly surveys of financial advisors; how our Motivation Research helped a major bank’s marketing and operations teams refine their technology marketing initiatives; how the Artemis research approach helped PNC Bank elevate the visibility of its thought leadership position in retirement financial services; and how we helped the U.S. Treasury gain insights on how to motivate a challenging population to move financial transactions from paper to electronic format.
Health & Nutrition
The Artemis team serves consumer and health markets from a variety of perspectives, especially focusing on issues that touch on health and nutrition. In these cases we describe how Artemis Strategy Group helped MilkPEP, the iconic milk mustache program, shape a creative campaign aimed at breaking into a new market; how Artemis provided a major food association with guiding principles to help improve public understanding of the U.S. food supply; and how Artemis helped a healthcare insurance provider develop an appropriate brand positioning and go-to-market strategy in the Affordable Care Act health exchanges.