Our thought leadership expertise is based on more than two decades of experience. Artemis Strategy Group has conducted thought leadership studies with several organizations in the past few years including:
- Eaton Vance’s Advisor Top-of-Mind Index (ATOMIX), a study we conduct quarterly among 1000 financial advisors in the U.S.
- Fidelity Charitable’s The Future of Philanthropy, a study that examines how key trends in philanthropy are impacting individual donors and what the future of philanthropy might look like based on changing perceptions and generational shifts
- PNC’s bi-annual Economic Outlook Survey Fall 2016, which measures the sentiment of small and mid-sized business owners
- Studies for Ameriprise such as An Ameriprise study on couples and money, which measures how Americans manage their finances together
Our tips for developing an effective thought leadership program:
- Thought leadership requires thinking: Start by harnessing what you know and identifying themes and hypotheses to be tested.
- Be different, meaningful and interesting: Lots of studies are conducted for public release. Make sure yours sets you apart.
- Don’t be self-serving. Don’t blatantly use the research to sell your products and services. The media and consumers are savvy and won’t pay attention if they think it’s a sales pitch.
- Tell a story. Great ideas are often communicated with compelling stories, and they are driven home with quantitative supporting evidence.
- Be consistent. Tracking studies or quarterly updates set you up to be the ‘go to’ company for the media.