If you are like most people, you often are asked to support one cause or another. Too often, it seems. We live in a world and at a time when we are bombarded with policy, advocacy and philanthropic opportunities. The commercial and industrial world has its own challenges with clutter and competition. A difference with […]
Initial findings from the 2016 Artemis Motivations Assessment Program™ (MAP) include the following on Americans’ health and financial wellbeing: Confidence about health far exceeds financial confidence Health and finance decisions both produce anxiety Most people strive for good health and financial wellbeing throughout their adult lives, the pair acting as two of life’s greatest motivators. […]
With the abundance of information out there, consumer healthcare decision making and the “steps to a healthy life” can feel like Penrose stairs. Climbing an endless staircase is one way to get fit. But does it count if you aren’t wearing your Fitbit? Some view fitness trackers as fun ways to stay motivated while working […]
A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m […]
In the Netflix original series “Unbreakable Kimmy Schmidt”, the main character is creating a new life for herself in New York City after having been kidnapped and held underground for 15 years by Reverend Richard Wayne Gary Wayne. Many of the show’s laughable moments come from both Kimmy’s use of outdated slang and her fumbling […]
Members of our team recently sat down and spoke with two diverse groups of consumers about trends that are having the most influence in their health and financial lives. We often conduct these types of focus groups to further our clients’ understanding about consumer behavior in order to advance their product development and communications goals. […]
