Artemis Strategy Group

Tag Archives | thought leadership

Trends Series: America’s Financial Insecurity

Hands clasped on a lap

A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m […]

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Thinking about Thought Leadership

Dandelion seeds blowing in the wind, disseminating ideas, thought leadership

Most marketers want to earn trust, engage with market influencers, build credibility, raise awareness of their company or brand, and expand their market. Effective thought leadership programs help you do all these things, and primary research is a great foundation upon which to build a program. We like to think in terms of three buckets […]

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