A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m […]
Tag Archives | thought leadership
In the Netflix original series “Unbreakable Kimmy Schmidt”, the main character is creating a new life for herself in New York City after having been kidnapped and held underground for 15 years by Reverend Richard Wayne Gary Wayne. Many of the show’s laughable moments come from both Kimmy’s use of outdated slang and her fumbling […]
Members of our team recently sat down and spoke with two diverse groups of consumers about trends that are having the most influence in their health and financial lives. We often conduct these types of focus groups to further our clients’ understanding about consumer behavior in order to advance their product development and communications goals. […]
Most marketers want to earn trust, engage with market influencers, build credibility, raise awareness of their company or brand, and expand their market. Effective thought leadership programs help you do all these things, and primary research is a great foundation upon which to build a program. We like to think in terms of three buckets […]
On our most recent visit to the Humphrey School of Public Affairs, we heard a lot about K-12 education and were reminded of both the importance and the complexity of education policy.