Who We Are

Every marketing research firm worth its salt can describe the who, what, where, when and how of the matter. Artemis Strategy Group enables you to understand why people think and behave. We equip you to change the who, what, where, when and how.

Our Motivation Research approach addresses the whys behind behavior and enables effective communications and marketing strategies. Our expertise is split between strategic/business market research and public release or thought leadership studies.

We are hands-on researchers, and we will work closely with you to make sure our research helps you fulfill your mission.

Anne Aldrich


Anne AldrichAnne, a founding partner of Artemis Strategy Group, applies her broad research experience and passion for understanding what makes people tick to craft our research assignments into powerful tools for our clients. Whether in support of marketing/communications strategy, tactical development or assessment, or helping clients build research-based thought leadership programs, Anne is highly attuned to meeting client priorities and making it easy to work with us. Click to read more about Anne.

Dave Richardson


Dave RichardsonDave and the other founding partners of Artemis created this firm to continue their passion for designing and conducting great research that helps build effective messaging and communications campaigns for marketing and policy programs. Prior to starting Artemis in 2006, Dave was President of Wirthlin Worldwide and then Group President of Harris Interactive when it acquired Wirthlin Worldwide in 2004. Click to read more about Dave.

Jon DeWitt


Jon DewittJon, a founding partner of Artemis Strategy Group, has the unique ability to make profound, breakthrough observations and conclusions and to communicate those insights in a straightforward, easily comprehensible manner. He is a global brand strategy specialist with broad experience across a spectrum of research and innovation assignments. Click here to read more about Jon.

Christine LePottier

Senior Research Manager

Christine LePottier photoChristine pays attention to the little things. With an eagle eye for detail, she keeps the big picture in sight and mind. As senior research manager at Artemis, she always has the end goal in sight and is particularly thorough. Click here to read more about Christine.

Julie Paasche

Research Manager

Julie PaascheJulie is a seasoned research manager and relationship builder who understands that strong communication leads to success. Her clients note that she has the rare ability to take in and process a multitude of facts and details and focus on what’s most important. Click here to read more about Julie.

Karolyn Cooper

Senior Project Director

Karolyn is an astute listener. She pays particular attention to customer sentiment and has been helping companies translate voice-of-customer insights into actionable marketing strategies for over a decade. Click here to read more about Karolyn.

Karin Patterson

Project Manager

Karin Patterson

Karin’s systems integration expertise gives her a unique perspective when it comes to analyzing and interpreting data. As Project Manager, she draws on her 20-year consulting background across numerous industries to creatively apply best practices for value-driven, innovative client solutions. Click here to read more about Karin.